Seventy-five percent of smart device users surveyed in a study from Limelight Networks say they have researched a product on their smartphones and tablets but have bought them elsewhere online or in-store.
Business to Business
With the growth in mobile advertising, both small and large brands are starting to invest heavily in the channel, proven by a new report from advertising network BuzzCity.
NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.
Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.
California utility service provider Pacific Gas and Electric Co. is developing a rounded mobile strategy to simplify bills via mobile applications and SMS.
With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.
Handset manufacturer Nokia has partnered with location-based application Jiepang to reward Chinese consumers for checking in on their NFC-enabled smartphones.
Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.
Mobile platform Mobile Accord has partnered with Payfone to let consumers make mobile donations to nonprofit charities via their mobile devices.
European mobile payments company Fortumo is partnering with Payfone to expand its payment options in Western Europe and North America.