Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
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Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.
Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.
Seventy-five percent of smart device users surveyed in a study from Limelight Networks say they have researched a product on their smartphones and tablets but have bought them elsewhere online or in-store.
With the growth in mobile advertising, both small and large brands are starting to invest heavily in the channel, proven by a new report from advertising network BuzzCity.
NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.
Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.
California utility service provider Pacific Gas and Electric Co. is developing a rounded mobile strategy to simplify bills via mobile applications and SMS.
With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.