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Omni Hotels & Resorts brings print ads to life via augmented reality

July 11, 2013

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.

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75pc of smart device users research on mobile, buy elsewhere: study

November 22, 2011

Seventy-five percent of smart device users surveyed in a study from Limelight Networks say they have researched a product on their smartphones and tablets but have bought them elsewhere online or in-store.

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33.7B mobile banner ads served across BuzzCity network in Q3

October 12, 2011

With the growth in mobile advertising, both small and large brands are starting to invest heavily in the channel, proven by a new report from advertising network BuzzCity.

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90pc of clients ask for location-based ads: IAB MIXX panel

October 6, 2011

NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.

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Danish political parties drive engagement via real-time voting

October 4, 2011

Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.

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Pacific Gas and Electric Co. simplifies mobile payments via apps, SMS

September 29, 2011

California utility service provider Pacific Gas and Electric Co. is developing a rounded mobile strategy to simplify bills via mobile applications and SMS.

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15pc of Black Friday searches will be done on mobile: Google

September 6, 2011

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.

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Nokia, Jiepang team up for social check-in initiative

August 26, 2011

Handset manufacturer Nokia has partnered with location-based application Jiepang to reward Chinese consumers for checking in on their NFC-enabled smartphones.

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Boku rolls out NFC payments in France

August 26, 2011

Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.

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Mobile Accord, Payfone team up for mobile donations

August 25, 2011

Mobile platform Mobile Accord has partnered with Payfone to let consumers make mobile donations to nonprofit charities via their mobile devices.

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