Move Inc.’s Realtor.com is teaming up with rent listing marketplace Airbnb, enabling interested homebuyers to use the mobile-optimized real estate site to book a property near their desired neighborhood in an effort to test out the location.
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Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.
Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.
Seventy-five percent of smart device users surveyed in a study from Limelight Networks say they have researched a product on their smartphones and tablets but have bought them elsewhere online or in-store.
With the growth in mobile advertising, both small and large brands are starting to invest heavily in the channel, proven by a new report from advertising network BuzzCity.
NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.
Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.
California utility service provider Pacific Gas and Electric Co. is developing a rounded mobile strategy to simplify bills via mobile applications and SMS.