Record label Universal Music, independent digital entertainment enabler Mondia Media and and the GSMA, the leading association for mobile service providers, are jointly developing a new music streaming application called Mondia Mix. This service is a direct head-butt to Spotify, Pandora and soon Apple’s iTunes, all key players in the mobile streaming music business.
Books, music, and video
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Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
In the six weeks after independent book store The Duck Store implemented a mobile checkout tool, it saw daily sales from mobile devices grow 184 percent and the average mobile order value increase by 21 percent.
Barnes & Noble is running ads in Facebook’s mobile newsfeed encouraging college students to upload photos and have a donation made to Habitat for Humanity.
Blockbuster is making it easy for customers to rent movies while on the go with a new iOS application that enables users to browse a catalog of more than 100,000 titles.
ING Direct Canada is letting customers on Facebook access their bank accounts using the new Orange Snapshot application.
NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.
Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on The Children’s Place’s and TigerDirect.com’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.
Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.