Book publisher Harlequin is bringing its romance novels into the mobile space with a new rewards program, which fans can access for a more personalized experience while helping the publisher drive sales.
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New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions.
Record label Universal Music, independent digital entertainment enabler Mondia Media and and the GSMA, the leading association for mobile service providers, are jointly developing a new music streaming application called Mondia Mix. This service is a direct head-butt to Spotify, Pandora and soon Apple’s iTunes, all key players in the mobile streaming music business.
Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
In the six weeks after independent book store The Duck Store implemented a mobile checkout tool, it saw daily sales from mobile devices grow 184 percent and the average mobile order value increase by 21 percent.
Barnes & Noble is running ads in Facebook’s mobile newsfeed encouraging college students to upload photos and have a donation made to Habitat for Humanity.
Blockbuster is making it easy for customers to rent movies while on the go with a new iOS application that enables users to browse a catalog of more than 100,000 titles.
ING Direct Canada is letting customers on Facebook access their bank accounts using the new Orange Snapshot application.
NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.