Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.
Banks and financial services
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Chase debuted its new mobile application last week, improved with more streamlined navigation, and an aesthetic makeover that simplifies and customizes the mobile banking experience.
Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.
NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.
Google Wallet users will now be able to access Google Wallet Instant Buy via Sionic Mobile’s ION Rewards application, getting rid of the wallet’s dependence on near-field communication and switching over to bar codes.
Fidelity Investments continues to make wearable computing for investors a key focus with a new application for the Pebble smart watch, a follow-up to last fall’s Google Glass app.
Last week, the People’s Bank of China suspended the use of QR codes and virtual credit cards for mobile payments, adding new stumbling blocks to Tencent Holdings and Alibaba Group’s efforts in mobile.
Fidelity Investments is expanding its smartphone application NetBenefits to the iPad to meet a growing tablet market.
LevelUp is now accessible via the Pebble smartwatch, and to support the launch, the mobile payments company will award the seven millionth LevelUp transaction with a free Pebble watch and LevelUp credit.
Mobile payment users, on average, spend approximately twice as much through all digital channels than those not using mobile payments, according to a new report from business consulting firm Bain & Co.