NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.
Banks and financial services
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Wells Fargo will soon enable Android users to take advantage of an in-application wallet integration for making NFC payments from their smartphones, highlighting the thickening competition among financial institutions in the payments sector.
While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.
PayPal has grown since being spun off from eBay and continues to push ahead in mobile, but whether or not this is enough to remain competitive with Apple Pay and others is still unclear.
Security First Insurance increased online payments by 140 percent with a new application that includes contextually relevant hurricane tools and also delivered a 35 percent increase in lead generation.
With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis.
Mobile banking is struggling to grow in the United States compared to other countries as millennial and Gen X customers focus on the quality of a bank’s application when deciding where to do business, according to a new report from Adobe.
Citibank continues to pave the way for mobile banking by deploying beacons at select Manhattan branches, enabling customers to enter ATM lobbies during off-hours without a card and to receive personalized, location-based messages.
MassMutual Financial Group is introducing a new mobile application to complement its benefits exchange program – which combines healthcare coverage, retirement savings and insurance protection into one platform – enabling users to purchase individual packages or those offered by their employers.
NEW YORK – An American Express Open executive at the MMA Mobile Automation and Programmatic Leadership Forum claimed the company’s successful programmatic strategy stems from the right mix of proprietary data, automation and creative, which helps create seamless user experiences.