Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.
Banks and financial services
- No categories
NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.
Google Wallet users will now be able to access Google Wallet Instant Buy via Sionic Mobile’s ION Rewards application, getting rid of the wallet’s dependence on near-field communication and switching over to bar codes.
Fidelity Investments continues to make wearable computing for investors a key focus with a new application for the Pebble smart watch, a follow-up to last fall’s Google Glass app.
Last week, the People’s Bank of China suspended the use of QR codes and virtual credit cards for mobile payments, adding new stumbling blocks to Tencent Holdings and Alibaba Group’s efforts in mobile.
Fidelity Investments is expanding its smartphone application NetBenefits to the iPad to meet a growing tablet market.
LevelUp is now accessible via the Pebble smartwatch, and to support the launch, the mobile payments company will award the seven millionth LevelUp transaction with a free Pebble watch and LevelUp credit.
Mobile payment users, on average, spend approximately twice as much through all digital channels than those not using mobile payments, according to a new report from business consulting firm Bain & Co.
Bank BBVA Compass recently leveraged beacon technology to help it drive 700 sports fans attending the NBA All-Star Game to visit a nearby booth where they could transform themselves into a virtual bobblehead doll.
Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.