Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.
Banks and financial services
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NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.
CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.
With digital bill paying now more popular than paper checks, Citibank has launched a new type of banking account designed specifically for online and mobile bankers.
MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.
Chase’s redesigned application for Android displays a similar look to the previously updated Chase iPhone app, which has seen a 23 percent increase in use compared to last year.
Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.
Financial organization software provider Quicken has found that users of its mobile application leverage the product for manual data entry, shifting a key function that previously had been performed on desktop.
TD Bank is offering mobile-optimized Web pages for opening an account to meet the banking needs of on-the-go customers.
While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.