NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.
Banks and financial services
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Citibank is partnering with Yellow Pepper, a Latin American banking and mobile payment provider, to host the Citi Mobile Challenge U.S. 2014, a virtual challenge for developers seeking to transform the banking landscape.
In the latest example of how banks have been focusing on streamline mobile experiences this year, U.S. Bank has launched a new mobile application for corporate users that provides real-time access to account information, recent transactions and upcoming due dates.
Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.
NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.
CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.
With digital bill paying now more popular than paper checks, Citibank has launched a new type of banking account designed specifically for online and mobile bankers.
MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.
Chase’s redesigned application for Android displays a similar look to the previously updated Chase iPhone app, which has seen a 23 percent increase in use compared to last year.
Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.