Banks and financial services

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Budweiser, Discover tie context to commerce

November 6, 2014

NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.

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Citibank seeks mobile banking innovation with app developer challenge

October 28, 2014

Citibank is partnering with Yellow Pepper, a Latin American banking and mobile payment provider, to host the Citi Mobile Challenge U.S. 2014, a virtual challenge for developers seeking to transform the banking landscape.

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U.S. Bank extends corporate card program via real-time app

October 24, 2014

In the latest example of how banks have been focusing on streamline mobile experiences this year, U.S. Bank has launched a new mobile application for corporate users that provides real-time access to account information, recent transactions and upcoming due dates.

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Sallie Mae introduces mobile app for effective college planning

October 10, 2014

Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.

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BNY Mellon’s Sumday offers Instagram-based investing for millennials

October 2, 2014

NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials.

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CreditCards.com’s mobile app organizes rewards programs

September 29, 2014

CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.

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Citi eliminates paper checks for some as mobile banking grows

September 24, 2014

With digital bill paying now more popular than paper checks, Citibank has launched a new type of banking account designed specifically for online and mobile bankers.

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MasterCard introduces travel-centric campaign to promote Travel Concierge app

September 24, 2014

MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.

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Chase brings customized log-in screen, new design to Android app

September 8, 2014

Chase’s redesigned application for Android displays a similar look to the previously updated Chase iPhone app, which has seen a 23 percent increase in use compared to last year.

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Apple iWatch expected to address demand for payments-enabled wearables

September 5, 2014

Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.

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