Ally Bank, seeking to deliver a more personal banking experience, has expanded its mobile application to include a virtual assistant with which users can interact via speech or text to transfer funds, pay bills, make deposits and perform other banking tasks.
- No categories
Mobile access is becoming essential to businesses’ benefit offerings, with a 46 percent year-over-year increase in visits to Merrill Lynch’s Benefits OnLine mobile site, reflecting the growth in millennials participating in a 401(k) plan.
Credit card issuer First Bankcard recently updated its mobile application, providing quicker access to accounts via a four-digit PIN, with frequency of use increasing following the change.
Citi and AT&T are offering holders of a new card the opportunity to buy a mobile phone and be reimbursed for the cost, targeting fans of both smartphones and online shopping.
Uber is continuing to expand its reach by partnering with Capital One to reward cardholders who use the ride-sharing mobile application’s transportation network.
Experian is leveraging a mobile application to help consumers feel more confident about making credit decisions, joining the parade of financial industry players offering mobile services as smartphones proliferate globally.
Wells Fargo & Co. has added a Spanish-language option to its mobile banking application, building on the financial institution’s introduction of Spanish Text Banking last year, as it seeks to address this demographic’s close relationship with their smartphones.
Marketers have been missing a potentially lucrative and viable opportunity to target the emerging demographic of consumers using mobile devices for financial services and payments, suggesting that these users must be understood more fully so that banks and financial institutions can garner more clients, according to a report from Phoenix Marketing International.
BMO Harris Bank is taking mobile banking to the next level by enabling consumers to withdraw money from an automatic teller machine using their smartphone.
Grow Financial Federal Credit Union has integrated with Apple Pay, as it reaches out to a growing number of consumers banking on mobile, especially younger customers, with enhanced payment information protection services.