BBVA Compass Bank saw an uplift in credit card applications following the launch of a sports-themed campaign leveraging mobile and social media that encouraged users to share an image of themselves as a virtual bobblehead doll.
NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said marketers need to think beyond the tap-to-drive mobile payment adoption to get consumers to use their smartphones to pay for goods and services.
In a sign of strong user interest in mobile banking solutions, American Savings Bank saw the number of mobile deposits its customers are making jump by 40 percent in March.
ING Direct Canada is letting customers on Facebook access their bank accounts using the new Orange Snapshot application.
Consumers are embracing mobile devices for the ease and convenience they bring to everyday activities, such as using smartphones and tablets to deposit more than $40 billion into their accounts by snapping a picture of a check, according to Mitek.
PNC bank is reportedly considering charging customers a fee when they use their mobile phones to deposit a check, a service that is now free.
First Financial Bank continues to leverage mobile to make banking more convenient by enabling customers to pay bills using the camera feature on their smartphones.
Banks, both large and small, now offer applications, SMS and other mobile services. However, as users get more comfortable using their devices, financial institutions must keeping looking forward and incorporating new technologies if they want to keep customers satisfied.
Capital One is giving customers a way to support members of the military during the holidays every time they use the financial institution’s mobile banking application.
U.S. Bank is working on a way to let customers pay their bills by simply snapping a picture of the document using the camera on a smartphone or tablet.
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May 20, 2013