RANCHO MIRAGE, CA – Automotive retailer AutoNation is investing in mobile to transform the auto-buying experience both online and in-store in recognition of how consumers’ shopping habits are evolving, said an executive at the Mobile Shopping Summit 2015.
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Mobile shoppers in the market for a car and using a larger, phablet-style phone versus a smaller smartphone access a wider range of Web site content, especially interactive content such as video, according to a new report from J.D. Power.
NEW YORK – A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.
Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.
Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise.
Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.
Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Edmunds.com.
NEW YORK – An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.
Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
TrueCar’s mobile traffic continues to grow at quick pace, with more than a 90 percent jump in December, pointing to how car buyers are increasingly turning to smartphones and tablets to make a purchase.