NEW YORK – An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.
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Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
TrueCar’s mobile traffic continues to grow at quick pace, with more than a 90 percent jump in December, pointing to how car buyers are increasingly turning to smartphones and tablets to make a purchase.
Greyhound, a national provider of intercity bus transportation, is enticing consumers to buy more bus tickets via its new mobile application, which features mobile booking and a rewards program.
Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.
TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.
Pep Boys reports promising results after partnering with Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.
Taxi applications RideLinQ and Way2ride have joined forces to provide what they refer to as an improved payment experience for passengers.
Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.
PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.