Automotive

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Infiniti personalizes car buying via app bridging dealership, online experiences

July 24, 2015

Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Car buyers on mobile are lower in purchasing funnel: report

June 23, 2015

Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Edmunds.com.

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AutoTrader.com developing beacons to engage car buyers at dealers

March 13, 2015

NEW YORK – An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.

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Hertz plays Cupid with dream date contest for Valentine’s Day

February 4, 2015

Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.

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TrueCar’s mobile traffic jumps 90pc as big purchases accelerate

January 2, 2015

TrueCar’s mobile traffic continues to grow at quick pace, with more than a 90 percent jump in December, pointing to how car buyers are increasingly turning to smartphones and tablets to make a purchase.

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Greyhound entices consumers with mobile booking via new app

November 4, 2014

Greyhound, a national provider of intercity bus transportation, is enticing consumers to buy more bus tickets via its new mobile application, which features mobile booking and a rewards program.

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Edmunds.com connects car shoppers with dealers via text messaging

October 30, 2014

Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.

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TrueCar app’s growth underscores mobile’s bigger role in car purchases

October 20, 2014

TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.

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Pep Boys connects with Passbook, driving incremental value

September 15, 2014

Pep Boys reports promising results after partnering with Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.

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Taxi apps join forces to provide improved payment experience for users

September 12, 2014

Taxi applications RideLinQ and Way2ride have joined forces to provide what they refer to as an improved payment experience for passengers.

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