Automotive

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Honda sponsors shoppable video recipes with help from BuzzFeed

February 1, 2017

Honda’s newest campaign sees the auto manufacturer sponsoring BuzzFeed videos featuring game-day recipes and a direct link to purchase the ingredients from Amazon.

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Kia Super Bowl spot harnesses interactive storytelling, celebrity appearance

January 31, 2017

Kia Motors is building a strong presence around its Super Bowl advertising by airing the spot first through Facebook Messenger with its chatbot, a move that could drive sales as the bot shares vehicle information for purchase.

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Sears’ Digital Tire Journey aids tire purchasing through AI

January 20, 2017

Sears is rolling out a new Web and mobile application that uses artificial intelligence to help customers pick and purchase tires for their car.

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Honda and Visa test in-car mobile payment option

January 9, 2017

Honda and Visa came together during this year’s Consumer Entertainment Expo to showcase some new technology, bringing in-vehicle payments to Honda’s cars.

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Allstate offers $2 car rescues through mobile this Thanksgiving

November 17, 2016

As the holidays approach and consumers around the country will be out on the road, Allstate is using its mobile application to provide cheap emergency car maintenance in the case of breakdowns.

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Uber rolls out major redesign

November 7, 2016

Rare is it to hear a company admit its app has “become complicated and harder to navigate.” But, then again, Uber is not your average company.

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OnStar subscribers can now browse deals in AtYourService app

October 10, 2016

General Motors is unveiling a new addition to its OnStar system, the ability for subscribers to make mobile transactions and earn loyalty rewards through GM applications.

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Uber partners with Sears-owned Shop Your Way, offering riders rewards points

September 29, 2016

Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.

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How Toyota’s safety-first app rewards drivers with mobile coupons

September 22, 2016

Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.

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Cars.com supports on-the-lot research with new app features

September 1, 2016

Cars.com is bridging online and real-world car research with new features for its mobile application designed to ease the stress of car purchasing for the back-to-school season.

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