Automotive

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Mazda revs up sales through Instagram conversation and conversion

January 4, 2016

Mazda Motor Corporation is driving fast and furious sales with a mobile advertising campaign focused on interacting with consumers through a native integration with Instagram, which links to the automaker’s site.

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Porsche targets “The Man Who Thinks He Can” in new video

December 31, 2015

German automaker Porsche is bringing poetry to the tracks in an effort to showcase its vehicles’ desirability and potential.

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Jack Daniels uncaps social responsibility via designated driver app partnership

December 28, 2015

Jack Daniel’s Gentleman Jack Whiskey and Total Wine & More are teaming up with a designated driver service to enable Phoenix residents to request free rides via mobile as part of a 24-city tour.

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Mobile startups hold potential to disrupt car buying: AutoNation exec

October 16, 2015

RANCHO MIRAGE, CA – Automotive retailer AutoNation is investing in mobile to transform the auto-buying experience both online and in-store in recognition of how consumers’ shopping habits are evolving, said an executive at the Mobile Shopping Summit 2015.

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Car shoppers on phablets access more content, driving satisfaction: report

October 13, 2015

Mobile shoppers in the market for a car and using a larger, phablet-style phone versus a smaller smartphone access a wider range of Web site content, especially interactive content such as video, according to a new report from J.D. Power.

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Pep Boys thanks SMS and wallet program for successful mobile entry

September 17, 2015

NEW YORK – A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.

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Progressive takes Snapshot into modern age with mobile app

September 4, 2015

Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.

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Allstate drives up brand merchandise sales with updated in-app rewards

August 28, 2015

Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise.

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Infiniti personalizes car buying via app bridging dealership, online experiences

July 24, 2015

Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Car buyers on mobile are lower in purchasing funnel: report

June 23, 2015

Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Edmunds.com.

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