Automotive aftermarket parts retailer Advance Auto Parts is blending a series of on-site activations and mobile pushes to drive signups for its rewards program during its yearly tour.
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Honda’s newest campaign sees the auto manufacturer sponsoring BuzzFeed videos featuring game-day recipes and a direct link to purchase the ingredients from Amazon.
Kia Motors is building a strong presence around its Super Bowl advertising by airing the spot first through Facebook Messenger with its chatbot, a move that could drive sales as the bot shares vehicle information for purchase.
Sears is rolling out a new Web and mobile application that uses artificial intelligence to help customers pick and purchase tires for their car.
Honda and Visa came together during this year’s Consumer Entertainment Expo to showcase some new technology, bringing in-vehicle payments to Honda’s cars.
As the holidays approach and consumers around the country will be out on the road, Allstate is using its mobile application to provide cheap emergency car maintenance in the case of breakdowns.
Rare is it to hear a company admit its app has “become complicated and harder to navigate.” But, then again, Uber is not your average company.
General Motors is unveiling a new addition to its OnStar system, the ability for subscribers to make mobile transactions and earn loyalty rewards through GM applications.
Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.
Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.