Associations

NEW YORK – Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

NEW YORK – Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

SAN FRANCISCO – Examples of brands deploying mobile marketing campaigns and a reality check is what marketing executives got attending an ad:tech MobileMix session.

BOSTON — Francesco Rovetta, director of mobile at auction trade platform eBay Inc., doesn’t have the swagger of one who knows history is on his side. But he is confident that mobile plays a major role in eBay’s future.

ORLANDO, FL — If we only bought what we needed, the economy would crumble: common sense from a leading mobile executive keynoting a Shop.org show.

ORLANDO, FL — Web 2.0 technologies such as mobile content serving, user-generated content, streaming video, widgets and rich Internet applications are changing the face of the Internet and commerce.

While customers are ahead of them, retailers are using the “We’ll get there when we get there” approach to mobile.

Retailers nationwide are beginning to make adjustments as the growth of new online shoppers slows down, moving the focus from customer acquisition to retention.