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	<title>Mobile Commerce Daily &#187; Associations</title>
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		<title>Vegas.com introduces mobile booking app to meet customer demand</title>
		<description><![CDATA[Vegas.com has launched a mobile booking application to make it easy for users to access exclusive travel deals and last-minute specials.

]]></description>
		<link>http://www.mobilecommercedaily.com/vegas-com-introduces-mobile-booking-app-to-meet-customer-demand</link>
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		<title>Gung-ho Michael Becker dishes on MMA’s North America progress</title>
		<description><![CDATA[Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.

]]></description>
		<link>http://www.mobilecommercedaily.com/gung-ho-michael-becker-dishes-on-mma%e2%80%99s-north-america-progress</link>
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		<title>Calloway SmartCentres mall introduces location-based shopping app to drive sales</title>
		<description><![CDATA[A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.  

]]></description>
		<link>http://www.mobilecommercedaily.com/calloway-smartcentres-mall-introduces-location-based-shopping-app-to-drive-sales</link>
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		<title>MMA publishes guidelines for mobile coupon and rebate programs</title>
		<description><![CDATA[The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.]]></description>
		<link>http://www.mobilecommercedaily.com/mma-publishes-guidelines-for-mobile-coupon-and-rebate-programs</link>
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		<title>American Cancer Society: Mobile more than just a fundraising tool</title>
		<description><![CDATA[WASHINGTON - Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.
]]></description>
		<link>http://www.mobilecommercedaily.com/american-cancer-society-exec-mobile-more-than-just-a-fundraising-tool</link>
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		<title>Juicy Couture prepares for holiday influx in mobile traffic with new site</title>
		<description><![CDATA[Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go. ]]></description>
		<link>http://www.mobilecommercedaily.com/juicy-couture-prepares-for-influx-in-mobile-traffic-before-holiday-season</link>
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		<title>NRF releases blueprint for retailers to leverage mobile</title>
		<description><![CDATA[With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.]]></description>
		<link>http://www.mobilecommercedaily.com/nrf-releases-blueprint-for-retailers-to-leverage-mobile</link>
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		<title>GSMA announces 7 new grant recipients of Mobile Money for the Unbanked Fund</title>
		<description><![CDATA[GSMA awarded seven new grants from the Mobile Money for the Unbanked Fund to accelerate the deployment and scale of mobile money services.]]></description>
		<link>http://www.mobilecommercedaily.com/gsma-announces-7-new-grant-recipients-for-mobile-money-for-the-unbanked-fund</link>
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		<title>National Wildlife Federation raising funds for Gulf oil spill via mobile</title>
		<description><![CDATA[The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.]]></description>
		<link>http://www.mobilecommercedaily.com/national-wildlife-federation-raising-funds-for-gulf-oil-spill-via-mobile</link>
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		<title>Chicago mobile event highlights opportunities of mobile marketing</title>
		<description><![CDATA[CHICAGO – Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers. ]]></description>
		<link>http://www.mobilecommercedaily.com/chicago-mobile-university-highlights-opportunities-of-mobile-marketing</link>
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