Associations

SAN FRANCISCO – While many of its competitors are still wondering where mobile fits in, apparel and accessories retailer Wet Seal has gone ahead and tackled mobile commerce head-on with good results.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.

NEW YORK – Another year, another show. But there was little sign that technology providers at the NRF trade show acknowledged the consumer’s new shopping tool of choice: mobile.

LivingSocial, the social media developer behind top Facebook application “Visual Bookshelf” and its flagship application “LivingSocial,” has launched the LivingSocial Deals application for the iPhone and iPod Touch.

This year’s Shop.org annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers.

NEW YORK – From Papa John’s mobile site that accepts pizza orders, to P&G’s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week’s Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

NEW YORK - Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

SAN FRANCISCO – Examples of brands deploying mobile marketing campaigns and a reality check is what marketing executives got attending an ad:tech MobileMix session.