Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.
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Vegas.com has launched a mobile booking application to make it easy for users to access exclusive travel deals and last-minute specials.
Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.
A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.
WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.
Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.
With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.
GSMA awarded seven new grants from the Mobile Money for the Unbanked Fund to accelerate the deployment and scale of mobile money services.
The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.