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Traveling Vineyard migrates to mobile payments to augment niche shopping experience

November 10, 2016

Traveling Vineyard, a direct marketer of wines through in-home wine tasting events, is looking to streamline its unique retail experience by integrating mobile payments.

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Napster looks to compete with the likes of Spotify, Apple Music by leveraging partnerships

November 7, 2016

Despite its name remaining one of the most loaded terms in Internet history, Napster’s mission to go straight still chugs along, and the now-music streaming service’s latest plays are partnerships with Sprint and Lufthansa Systems.

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Sephora wields AI for new wave shopping experiences, innovating in personalization

October 25, 2016

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.

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Walmart looks to dominate overseas with grocery-delivery app investment

October 24, 2016

Retail behemoth Walmart has invested $50 million into local Chinese logistics and grocery delivery platform New Dada in a move that will proliferate the company’s reach overseas and help corner mobile delivery.

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Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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Vegas.com introduces mobile booking app to meet customer demand

February 15, 2013

Vegas.com has launched a mobile booking application to make it easy for users to access exclusive travel deals and last-minute specials.

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Gung-ho Michael Becker dishes on MMA’s North America progress

June 4, 2012

Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.

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Calloway SmartCentres mall introduces location-based shopping app to drive sales

July 6, 2011

A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.

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MMA publishes guidelines for mobile coupon and rebate programs

April 12, 2011

The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

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American Cancer Society: Mobile more than just a fundraising tool

February 17, 2011

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

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