Associations

A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.

The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

GSMA awarded seven new grants from the Mobile Money for the Unbanked Fund to accelerate the deployment and scale of mobile money services.

The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.

CHICAGO – Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers.

Mobile Entertainment Forum has launched a new mobile commerce initiative to help brands and retailers understand how to leverage mobile to drive customer acquisition, retention and conversion.

The MobileMix Zone at ad:tech San Francisco 2010 proved that traditional marketers are finally realizing the power of mobile.