Vegas.com introduces mobile booking app to meet customer demand
February 15, 2013Vegas.com has launched a mobile booking application to make it easy for users to access exclusive travel deals and last-minute specials.
Associations
Gung-ho Michael Becker dishes on MMA’s North America progress
June 4, 2012Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.
Calloway SmartCentres mall introduces location-based shopping app to drive sales
July 6, 2011A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.
MMA publishes guidelines for mobile coupon and rebate programs
April 12, 2011The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.
American Cancer Society: Mobile more than just a fundraising tool
February 17, 2011WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.
Juicy Couture prepares for holiday influx in mobile traffic with new site
November 24, 2010Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.
NRF releases blueprint for retailers to leverage mobile
July 7, 2010With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.
GSMA announces 7 new grant recipients of Mobile Money for the Unbanked Fund
May 27, 2010GSMA awarded seven new grants from the Mobile Money for the Unbanked Fund to accelerate the deployment and scale of mobile money services.
National Wildlife Federation raising funds for Gulf oil spill via mobile
May 25, 2010The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.
Chicago mobile event highlights opportunities of mobile marketing
April 30, 2010CHICAGO – Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers.
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