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Vegas.com introduces mobile booking app to meet customer demand

February 15, 2013

Vegas.com has launched a mobile booking application to make it easy for users to access exclusive travel deals and last-minute specials.

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Gung-ho Michael Becker dishes on MMA’s North America progress

June 4, 2012

Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.

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Calloway SmartCentres mall introduces location-based shopping app to drive sales

July 6, 2011

A Calloway SmartCentres mall in Canada is using a new hyper-local shopping app that provides offers to consumers inside the mall and enhances the overall experience.

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MMA publishes guidelines for mobile coupon and rebate programs

April 12, 2011

The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

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American Cancer Society: Mobile more than just a fundraising tool

February 17, 2011

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

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Juicy Couture prepares for holiday influx in mobile traffic with new site

November 24, 2010

Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.

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NRF releases blueprint for retailers to leverage mobile

July 7, 2010

With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

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GSMA announces 7 new grant recipients of Mobile Money for the Unbanked Fund

May 27, 2010

GSMA awarded seven new grants from the Mobile Money for the Unbanked Fund to accelerate the deployment and scale of mobile money services.

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National Wildlife Federation raising funds for Gulf oil spill via mobile

May 25, 2010

The Mobile Giving Foundation is helping the National Wildlife Federation protect Gulf-region wildlife devastated by the recent BP oil spill.

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Chicago mobile event highlights opportunities of mobile marketing

April 30, 2010

CHICAGO – Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers.

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