Applications

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McDonald’s US ordering-app test brings era of line-free ordering closer

June 25, 2014

McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.

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Windsor sees 5pc of volume from new social-and-payments app

June 25, 2014

A new app that combines the sharing functionality of social media with mobile payments has accounted for 5 percent of volume at New York bar Windsor in the first week, according to one of the establishment’s owners.

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Delta converts 39pc of desktop customers to app users: report

June 24, 2014

Delta is one of several airlines that has taken the lead in mobile services for its customers, having converted about 39 percent of its desktop customers to app users – more than either Southwest Airlines or United – according to a new report from Boston Consulting Group.

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Health Mart pharmacy network prescribes mobile app for health management

June 24, 2014

Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech.

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Schlotzsky’s to hone communication with guests via refer-a-friend rewards

June 23, 2014

An authority on sandwiches, nationwide chain Schlotzsky’s is integrating a digital rewards program driven by social sharing and in-app referrals to let customers take the business viral.

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Dollywood mobile game promotion offers instant rewards

June 23, 2014

A mobile promotion for the Dollywood theme park’s newest ride holds promise for effectively connecting the digital and physical worlds by offering real-time benefits for skilled gamers.

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Eat24′s What’s Good tool personalizes suggestions to drive relevancy

June 20, 2014

Mobile food delivery application Eat24 implemented “What’s Good,” a personalization tool that collects data to make educated suggestions for the consumer based on previous purchases and established preferences.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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EBay Valet app outsources selling process to appointed experts

June 19, 2014

Online marketplace eBay released a mobile application called eBay Valet to assist sellers and improve the entire selling process.

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Swiss Farms app entices with mobile payments, rewards program

June 18, 2014

Grocer Swiss Farms is catching up with its competitors following the release of its mobile application with features such as mobile payments, a rewards program and nearby store locators.

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