Macy’s is partnering with at-home style service application beGlammed to bring the retailer’s cosmetic services straight to customers’ homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.
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Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.
Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, underscoring travelers’ needs for spontaneous booking windows.
Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.
Fitness club chain Fitness First has added new features to its CustomFit mobile application designed to mobilize the brand for users both in the gym and at home.
To celebrate National Cheeseburger Day on September 18, fast-casual chain Burger 21 is rolling out two new mobile-focused campaigns and a chance for customers to design a new cheeseburger.
Digital movie hub Fandango is partnering with ArcLight Cinemas to bring its mobile ticketing platform to southern California, Chicago and Washington.
European Wax Center is heating up sales by rolling out its application for Android devices, enabling customers to book reservations for waxing services, receive reservation reminders for their mobile calendars and take advantage of a first-time user welcome incentive.
Cars.com is bridging online and real-world car research with new features for its mobile application designed to ease the stress of car purchasing for the back-to-school season.
In news announced today, Groupon, Jet.com and Hotels.com are supporting mobile coupon application Ibotta’s shift into in-application rewards, urging more users to start spending on mobile after consumers have become more comfortable with the experience.