Applications

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Starbucks’ success with Mobile Order & Pay spawns Asian expansion

April 1, 2016

Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.

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Rita’s Italian Ice’s revamped app scoops up beacons, customized rewards

April 1, 2016

Rita’s Italian Ice is rolling out an enhanced application that leverages beacon technology, social network sharing and rewards customized to users’ preferences, showcasing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront.

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Charles Schwab donates on users’ behalf in new Tinbox app

April 1, 2016

Brokerage firm Charles Schwab & Co. is creating a positive image in San Francisco by partnering with an application in which users interact with an ad to extract a donation to the Boys & Girls clubs.

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Staples unfolds sales via in-app weekly circulars, rewards notifications

March 30, 2016

Staples is fueling mobile sales by updating its application to include sneak peeks of weekly advertisements and push notifications to alert users when loyalty rewards become available.

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Mooyah Burgers cooks up targeted mobile loyalty offers via new app

March 24, 2016

Mooyah Burgers, Fries and Shakes is taking a customer-specific approach to its new mobile application by sending users loyalty offers based on their previous purchases and frequency of in-store visits.

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7-Eleven reaches for competitive edge with utility-driven fuel app

March 23, 2016

Convenience store chain 7-Eleven has a new mobile application in Australia that enables users to find the best nearby deals for gas and lock in a price for seven days, a move designed to make the retailer a considered destination rather than an impulse stop.

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Nike laces up mobile sales via in-app store, on-demand coaching

March 18, 2016

Nike is cresting on a wave of mobile innovation with a new Nike+ application, which seeks to connect athletes with a personal store, customized product recommendations and invitations to retail events.

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Blaze fires up new app mixing payments and loyalty

March 18, 2016

Build-your-own pizza chain Blaze Fast-Fire’d Pizza is following big-name restaurants with a new mobile application that pairs loyalty with payments, reflecting the growing ubiquity of mobile food strategies.

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Joss & Main nails down mobile sales via revamped app

March 17, 2016

Home décor retailer Joss & Main is capitalizing on the 65 percent of traffic it receives from mobile devices by redesigning its iPhone application, allowing users to create idea boards, check out via Apple Pay and track orders.

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Uber’s industry-hopping tactics bring the brand to mobile ordering

March 16, 2016

Uber, which has eclipsed its ride-sharing competitors by engaging in a slew of brand partnerships and consistently expanding its services, is now enabling consumers in select cities to order food delivery from local restaurants via a standalone application.

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