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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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Combatant Gentlemen preps shopping app to ramp up mobile merchandising

August 13, 2014

PHILADELPHIA – Combatant Gentlemen is preparing to launch a shopping mobile application that will center on product merchandising using strong images and targeted promotions, the online men’s fashion label revealed during a discussion panel at eTail East 2014.

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Roger Wilco capitalizes on mobile moment with wine app

August 13, 2014

PHILADELPHIA – Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices.

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Auntie Anne’s rolls out a freshly baked loyalty app

August 11, 2014

Pretzel franchise Auntie Anne’s has become the newest mobile loyalty player rolling out a robust program in assertion of its ability to thrive amidst competition via the intelligent use of technology to directly impact the customer experience.

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Walmart’s price-comparison tool catapults app downloads to new heights

August 8, 2014

The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.

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Find Subscription Boxes takes its fast-growing industry mobile

August 7, 2014

The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.

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German restaurants’ iBeacons tryout rewards loyal customers

August 5, 2014

An upscale German restaurant group’s testing of Apple’s iBeacon technology is streamlining the in-store experience with a mobile application that rewards loyal customers for spending time there.

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LivingSocial targets offers to boost mobile downloads

August 5, 2014

LivingSocial has seen a 200 percent incremental lift in the conversion rate of users who click on offers that are targeted to them as the daily deals platform seeks to drive installation of its mobile apps with more personalized offers.

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IKEA blends ease-of-use with high functionality for mobile

August 1, 2014

IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.

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Peloton rolls cycling classes indoors with new iPad app

July 31, 2014

At-home fitness brand Peloton now enables cycling enthusiasts broader access to its gym experience from home with the introduction of real-time class participation through an iPad app.

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