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McDonald’s catches up, will finally offer mobile ordering next year

November 8, 2016

McDonald’s is one of the foremost fast food chains in the world, but until now, it has lagged behind in the key area of mobile ordering.

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Snapchat-exclusive publication Sweet partners with Everlane for special offer

November 8, 2016

Sweet, a Snapchat-only lifestyle publication borne out of a partnership between Snap, Inc. and Hearst Magazines, is partnering with Everlane to offer ordering through the social media platform.

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Uber rolls out major redesign

November 7, 2016

Rare is it to hear a company admit its app has “become complicated and harder to navigate.” But, then again, Uber is not your average company.

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Snapchat’s immediacy creates highly in-tuned users: Hired exec

November 3, 2016

NEW YORK – A Hired executive at ad:tech New York 2016 explained that Snapchat’s user base is quantitatively proven to be the most engaged out of all major platforms, meaning brands and retailers need to dive into the application to tap into a marketing goldmine.

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Google seeks to be one-stop app, embedding ordering capability

November 1, 2016

The newest update for Google Maps may bring a significant boon to small restaurants and mobile ordering consumers through the inclusion of a “place an order” button in the app, letting users order food from a restaurant directly through the navigation application.

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Dunkin’ Donuts use of push notifications guarantees offer visibility

November 1, 2016

Dunkin’ Donuts gave its New York customers a reason to celebrate by offering one-dollar coffee to its mobile loyalty members in honor of the New York Jets’ victory over the Cleveland Browns, offering another timed incentive for consumers to join the program.

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Zillow Group begins to leverage Facebook targeting to help its sellers

November 1, 2016

Real estate technology platform provider the Zillow Group has debuted a pair of new features, one of which integrates Facebook’s targeting platform to help agents optimize their campaign efforts.

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Mobile pay competition intensifies, as Kohl’s Pay instantly triumphs

October 31, 2016

It has only been a few weeks since Kohl’s debuted its mobile payments platform, Kohl’s Pay, but uptake has been so strong among customers that the department store has already released some preliminary numbers.

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Dunkin Donuts embraces messaging, lets users buy and send gifts through iMessage

October 31, 2016

Dunkin’ Donuts is taking advantage of iOS 10’s revamped iMessage application by letting customers send each other gifts through the messaging service.

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OpenTable offers exclusive reservations for loyal customers

October 20, 2016

OpenTable, the restaurant reservation application, is working on a pilot program in Boston that rewards frequent diners with special reservations at hard-to-book restaurants, encouraging users to leverage the app for more than just casual dining.

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