In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.
- No categories
American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers.
Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.
New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions.
Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles.
Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.
Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products.
Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise.
Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”
Time Inc.’s All You and Health are foraying into the sector of branded weekly meal plans by enabling consumers to order food and view recipes via the eMeals mobile application, suggesting that even health brands must have a mobile ordering component to drive sales.