Applications

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Groupon launches standalone app for receipts-based offers

October 3, 2014

Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.

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Kimberly-Clark leverages mobile for utility-driven engagements with moms

October 2, 2014

NEW YORK – A Kimberly-Clark executive at the Mobile Marketing Association’s SM2 Innovation Summit examined how the brand leverages mobile to help millennial moms through the potty-training process and influence purchase decisions.

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CreditCards.com’s mobile app organizes rewards programs

September 29, 2014

CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.

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MasterCard introduces travel-centric campaign to promote Travel Concierge app

September 24, 2014

MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.

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REI makes app holiday-ready with new gift card capability

September 24, 2014

In a reflection of mobile’s growing role in gift card purchases, outdoor gear and apparel retailer REI has updated its iPhone app to enable users to buy digital gift cards.

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American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising

September 23, 2014

American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application.

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Hasselblad creates mobile showroom via product catalog app

September 22, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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Sears’ app-supported vehicle pickup adds more options

September 18, 2014

Sears is expanding its Shop Your Way mobile application with more extensive features for its In-Vehicle Pickup option, including allowing customers to return and exchange items from their car.

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Zola introduces gift tracking, mobile Web integration upon release of iOS 8

September 18, 2014

Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.

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