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Booking.com flies in wearables commerce with Apple Watch booking app

April 21, 2015

Booking.com is rolling out the first travel application with booking capabilities for the Apple Watch, enabling consumers to select and book hotel accommodations directly from their wrists while also supplementing the commerce potential of wearables for the travel and hospitality industry.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

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ShopSavvy streamlines bargain-hunting with Apple Watch app

April 17, 2015

ShopSavvy, a mobile shopping application that aggregates sales from retailers across the nation, is streamlining bargain-hunting with an application for the Apple Watch that will tap geolocation technology to alert wearers of sales in-store or nearby.

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Expedia’s app speeds access to last-minute travel information

April 16, 2015

Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.

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NYT Now eliminates subscription fees to better target millennials

April 16, 2015

As audiences gravitate toward bite-sized pieces of news consumable on mobile devices, the New York Times is furthering its commitment to targeting younger demographics by eliminating subscriptions for its NYT Now mobile application and offering it free-of-charge come May 11.

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Walgreens embraces customer convenience with interactive lock screen notifications

April 14, 2015

Walgreens, the largest United States drugstore chain, is again taking the pharmacy services space to new heights with an update to its mobile application that lets users interact with refill and pill notifications – without the app having to be open.

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Etsy updates app for easier shopping and spending

April 13, 2015

Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.

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Coupons.com leads charge for local deals on Apple Watch

April 10, 2015

With pre-orders for the Apple Watch beginning today, Coupons.com is ramping up opportunities for brands on the device via an application that delivers personalized offers based on location.

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Grocery Gateway, Longo’s juice up mcommerce with personalized circulars, offers

April 10, 2015

Supermarket chains Grocery Gateway and Longo’s are two of the brands teaming up with omnicommerce solution Unata to offer shoppers personalized circulars and customized deals on mobile, suggesting that grocery marketers may become reliant on digital platforms to stand out in the competitive sector.

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