Applications

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Cousins Subs builds on self-service trend via mobile ordering

July 1, 2014

Cousins Subs is the latest restaurant chain to add mobile and online ordering to its menu through a partnership with remote ordering guru Olo.

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Kmart app gets points for rewards, but does not check out

June 30, 2014

A new app feature that Kmart is testing at a store in New York failed to live up to its self-checkout promise in one test by a reporter.

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Yelp extends reach into reservations for wineries via CellarPass

June 30, 2014

Yelp is extending booking capabilities on mobile into wineries via an integration with CellarPass, a digital reservations system designed for winery, brewery and distillery tasting.

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HotelTonight’s NFC integration opens door to fully mobile hotel booking

June 27, 2014

Same-day hotel booking application HotelTonight is reinventing the hospitality check-in process with keyless room entry, an innovation raised from predictive marketing to meet mobile needs as 64 percent of total travelers showed interest in this feature, according to a recent report by Magnani Caruso Dutton.

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How Zappos wins at apps by leveraging mobile moments: Forrester

June 26, 2014

NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.

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Rhodes 101 Stops’ app points to smartphones’ growing influence on refueling decisions

June 26, 2014

Rhodes 101 Stops’ unveiling of an application that lets motorists buy gas by scanning a QR code on a pump and ties in to rewards programs reflects the convenience store and gas station chain’s effort to reach drivers who rely on their phones as a research tool.

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McDonald’s US ordering-app test brings era of line-free ordering closer

June 25, 2014

McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.

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Windsor sees 5pc of volume from new social-and-payments app

June 25, 2014

A new app that combines the sharing functionality of social media with mobile payments has accounted for 5 percent of volume at New York bar Windsor in the first week, according to one of the establishment’s owners.

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Delta converts 39pc of desktop customers to app users: report

June 24, 2014

Delta is one of several airlines that has taken the lead in mobile services for its customers, having converted about 39 percent of its desktop customers to app users – more than either Southwest Airlines or United – according to a new report from Boston Consulting Group.

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Health Mart pharmacy network prescribes mobile app for health management

June 24, 2014

Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech.

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