Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.
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Rita’s Italian Ice is rolling out an enhanced application that leverages beacon technology, social network sharing and rewards customized to users’ preferences, showcasing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront.
Brokerage firm Charles Schwab & Co. is creating a positive image in San Francisco by partnering with an application in which users interact with an ad to extract a donation to the Boys & Girls clubs.
Staples is fueling mobile sales by updating its application to include sneak peeks of weekly advertisements and push notifications to alert users when loyalty rewards become available.
Mooyah Burgers, Fries and Shakes is taking a customer-specific approach to its new mobile application by sending users loyalty offers based on their previous purchases and frequency of in-store visits.
Convenience store chain 7-Eleven has a new mobile application in Australia that enables users to find the best nearby deals for gas and lock in a price for seven days, a move designed to make the retailer a considered destination rather than an impulse stop.
Nike is cresting on a wave of mobile innovation with a new Nike+ application, which seeks to connect athletes with a personal store, customized product recommendations and invitations to retail events.
Build-your-own pizza chain Blaze Fast-Fire’d Pizza is following big-name restaurants with a new mobile application that pairs loyalty with payments, reflecting the growing ubiquity of mobile food strategies.
Home décor retailer Joss & Main is capitalizing on the 65 percent of traffic it receives from mobile devices by redesigning its iPhone application, allowing users to create idea boards, check out via Apple Pay and track orders.
Uber, which has eclipsed its ride-sharing competitors by engaging in a slew of brand partnerships and consistently expanding its services, is now enabling consumers in select cities to order food delivery from local restaurants via a standalone application.