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Rue La La sees increased smartphone app engagement with Apple Watch

June 29, 2015

While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.

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Mapco maximizes productivity with mobile operations app

June 29, 2015

Convenience store chain Mapco optimized store management efficiency and the accuracy of end-cap displays through a mobile application, linking employees at all locations for easier communication and faster installations.

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AAA unveils service tracking app for Apple Watch

June 26, 2015

The American Automobile Association is rolling out a service tracker application for the Apple Watch starting in Canada and making its way to the United States later this year, in a move to better serve customers who are already dealing with a frustrating situation.

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Rue La La halts most sales to support nonprofits focused on race issues

June 25, 2015

Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.

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Johnson & Johnson focuses on social in photo app update

June 25, 2015

Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.

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Dope film has fun with fashion via Covet Fashion app

June 24, 2015

Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.

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TD Ameritrade expands its mobile strategy to the Apple Watch

June 24, 2015

Brokerage firm TD Ameritrade has expanded its multichannel user experience onto the Apple Watch to create a seamless experience for its customers and help them get the most out the company’s mobile services.

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Chiquita Banana finds Minions are marketable bunch on mobile

June 23, 2015

Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes.

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Goodwill app update boosts engagement, donations via mobile GPS

June 23, 2015

Goodwill Industries International is making it easier for shoppers and donors to find a local Goodwill location and stay connected to the organization’s mission with a redesigned mobile application.

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Walmart tests Apple Watch app, suggesting broad market appeal

June 22, 2015

Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.

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