EBay continues to ramp up its mobile strategy, rolling out an Apple Watch app that will let users keep tabs on notifications and items on which they are bidding, selling and watching.
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Digital offers marketplace RetailMeNot is stepping into mcommerce by offering users curated content on the home page featuring shoppable items.
Target, Marriott and other merchants whose mobile applications have received more negative app-store user reviews than positive ones need to focus more on identifying what users want rather than grabbing an edge over the pack.
Home improvement services Web site HomeAdvisor just expanded its channels with the Apple Watch to create a more seamless, less complicated experience for consumers.
Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.
Although Lilly Pulitzer’s mcommerce application rollout may be behind the times, the brand made up for its lateness by rewarding loyal social media followers with an exclusive chance to hear the announcement first.
British department store Harvey Nichols exemplifies the future of loyalty programs with a new mobile rewards application designed to better serve its customers.
Sprint, Kevin Harrington and Tommy Hilfiger are taking advantage of celebrity-obsessed consumers as partners in a new mobile shopping application that encourages users to shop items celebs are wearing.
Gap brings its limited-edition artist collection to mobile shopping application Spring to drive sales with younger demographics and develop a trendier image.
Office Depot’s new Apple Watch application offers voice-activated search and an ink-and-toner finder, suggesting that even the office supplies sector needs smartwatch apps to maximize mcommerce potential.