Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.
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NEW YORK – A Blingby executive at Intersect Fashion New York said consumers on mobile are looking for a holistic experience that goes beyond just making a purchase.
Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.
Visa is strengthening its stronghold on mobile payments with the introduction of the Digital Commerce platform, which offers financial institutions such as Webster Bank and PNC Bank the ability to roll out their own consumer-facing apps.
Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history.
Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products.
Warby Parker is attempting to bring more convenience to the eyewear-buying process by introducing its first iOS application, which enables users to select five frames to try on at home – with free shipping – showcasing how retailers can merge physical and digital shopping experiences.
Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.
Chick-fil-A is firing up a new mobile application, called Chick-fil-A One, enabling users to customize meals, order ahead and take advantage of a new feature that surprises consumers with complimentary favorite items, highlighting the need for preference-based loyalty programs.