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Macy’s app boosts omnichannel prowess with nearby pickup push

April 7, 2015

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.

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American Eagle Outfitters steps up mobile sales with in-app offers

April 7, 2015

American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers.

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Myntra takes leap-of-faith with mobile app, closes Web site

April 7, 2015

Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.

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Jay Z challenges Spotify with upstart Tidal streaming music service

April 1, 2015

New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions.

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Metro’s mobile app feeds appetite for grocery savings, personalization

March 30, 2015

Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles.

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Free People finds synergy between music festivals and push notifications

March 27, 2015

Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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Kroger’s app upgrades shopping list for enhanced planning, shopping experiences

March 25, 2015

Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products.

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Amazon Unlocked could be Prime of in-app purchases

March 25, 2015

Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise.

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Williams-Sonoma cookbooks create extra revenue through new recipe app

March 23, 2015

Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”

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Time Inc.’s All You and Health tap mobile recipe subscriptions

March 23, 2015

Time Inc.’s All You and Health are foraying into the sector of branded weekly meal plans by enabling consumers to order food and view recipes via the eMeals mobile application, suggesting that even health brands must have a mobile ordering component to drive sales.

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