Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.
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NEW YORK – A Kimberly-Clark executive at the Mobile Marketing Association’s SM2 Innovation Summit examined how the brand leverages mobile to help millennial moms through the potty-training process and influence purchase decisions.
CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.
MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.
In a reflection of mobile’s growing role in gift card purchases, outdoor gear and apparel retailer REI has updated its iPhone app to enable users to buy digital gift cards.
American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application.
Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.
Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
Sears is expanding its Shop Your Way mobile application with more extensive features for its In-Vehicle Pickup option, including allowing customers to return and exchange items from their car.
Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.