Brokerage firm TD Ameritrade is following up on the 124 percent uptick in trading on mobile devices by offering users of its Mobile Trader application the ability to connect to a service representative and text for help without leaving the app.
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The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive.
Ride-sharing application Uber is partnering with StubHub to help users organize all aspects of their night out by enabling them to order a ride after purchasing tickets for an event, all from a smartphone.
The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.
Global health insurance company Cigna has launched a feature for customers to submit claims through its mobile application, easing what is a stressful experience for some customers.
Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications.
McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.
Wedding registry marketplace Zola is attempting to merge offline and online shopping by enabling users to view items in a real-world showroom via an iPad application and register those they like.
Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.
IKEA Canada is extending the shopping experience with an in-store companion application to help consumers create lists, check off collected items and find product locations from their mobile devices.