Johnson & Johnson has launched a global campaign asking people to “Take the #EyePledge” in an effort to raise awareness of the importance of eye exams and raise money for nonprofit Sight for Kids.
Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.
Groupon is simplifying the buying process on its mobile application with a new feature that leverages a mobile device’s built in-camera.
Online fashion rental service Rent the Runway has launched a mobile application to let consumers place dress orders from their mobile devices.
NEW YORK – A Gilt Group executive at the Mobile Marketing Association’s SM2 conference said that leveraging push notifications for shoppers with products that are on wait lists is an example of a mobile feature that makes sense for the company.
Famous Footwear’s new mobile application strives to make it easy for customers to shop, share, save and earn rewards while on the go.
NEW YORK – A Walmart executive at the Mobile Marketing Association’s SM2 conference said consumers who download the retailer’s application not only spend more, but also shop in-store twice as much as the average shopper.
Urban Outfitters’ Free People apparel chain has revamped its mobile shopping application for the iPhone with a much greater focus on social sharing and delivering compelling pictures that users can share or pin to Pinterest.
Travelocity has rebuilt its iPhone application from the ground up to accommodate for the more gesture-based features in Apple’s new iOS 7.
Frank & Oak is furthering its mobile investments with an upgraded iPhone application as well as the launch of an Android version.