Fresh Express is starting the year off with a 30-Day Salad Swap challenge for consumers, asking them to download an application to make healthy changes in their lives in exchange for money-saving coupons.
International grocery chain DIA is testing a new mobile grocery ordering service that lets consumers order via a mobile application and pick up in-store.
New York bar The Royal is one of several restaurants that are testing a new mobile payment application that drives consumers into venues through location-based offers.
McDonald’s is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada.
Retail-branded applications are slowly climbing the ladder of omnichannel commerce with more transactions over the past holiday season, according to a recent report from Baynote.
Kroger’s multi-faceted application that plays up rewards, locations and customized offers is proving to be effective in targeting moms and ultimately driving in-store traffic.
While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.
Warwick International Hotels is expanding its mobile presence with a new iOS application for last-minute bookings.
While Poshmark and other mobile-first auction applications offer certain advantages over eBay such as user experiences that are highly optimized for mobile, their lack of scale is minimizing their impact — for now.
U.S. Bank is expanding and improving its mobile applications, adding new features such as photo balance transfer, in an ongoing effort to attract younger consumers.