Applications

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Turkish Airlines’ app launch points to airlines’ grasp of mobile tactics

November 12, 2014

Turkish Airlines’ rollout of a new suite of mobile applications and a mobile-optimized Web site that takes customers from planning and purchase through to boarding aims to seamlessly integrate mobile functionality and service to meet passengers’ heightened expectations from airlines.

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Stride Rite sizes up mobile with foot measuring app

November 11, 2014

Children’s shoe retailer and marketer Stride Rite has launched an iPad application that measures a child’s foot size, helping parents feel more confident about their online purchases.

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Groupon drives getaway sales with new travel discovery app

November 11, 2014

Groupon wants to entice travel enthusiasts and drive sales in one of its fastest-growing categories with the new Getaways Travel Discovery mobile application for Android devices and iPhones.

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Coldwell Banker app empowers sellers to market their homes via storytelling

November 10, 2014

Coldwell Banker is leveraging its mobile application and new digital platform to allow homeowners to connect with buyers and agents via storytelling, social collaboration and feedback.

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Uber, Resy dine out on restaurant patrons’ mobile mind shift

November 7, 2014

Uber’s partnership with Resy to let consumers book a prime-time table at a New York restaurant and then order and pay for taxi transportation via smartphone is the service sector’s latest effort to meet the growing demand for convenience sparked by the mobile mind shift.

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Greyhound entices consumers with mobile booking via new app

November 4, 2014

Greyhound, a national provider of intercity bus transportation, is enticing consumers to buy more bus tickets via its new mobile application, which features mobile booking and a rewards program.

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QVC leverages Touch ID for faster payment options

October 31, 2014

QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods.

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River Island extends mcommerce reach with Kindle app

October 31, 2014

Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

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Outback Steakhouse innovates reservations with mobile-enabled wait lists

October 30, 2014

Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

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Toto plunges into mobile with ROI-calculation app

October 30, 2014

Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.

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