Applications

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Free People finds synergy between music festivals and push notifications

March 27, 2015

Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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Kroger’s app upgrades shopping list for enhanced planning, shopping experiences

March 25, 2015

Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products.

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Amazon Unlocked could be Prime of in-app purchases

March 25, 2015

Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise.

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Williams-Sonoma cookbooks create extra revenue through new recipe app

March 23, 2015

Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”

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Time Inc.’s All You and Health tap mobile recipe subscriptions

March 23, 2015

Time Inc.’s All You and Health are foraying into the sector of branded weekly meal plans by enabling consumers to order food and view recipes via the eMeals mobile application, suggesting that even health brands must have a mobile ordering component to drive sales.

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Drizly app relaunches with Amazon-like shopping experience for alcohol delivery

March 23, 2015

Drizly, a mobile application for ordering beer, wine and liquor deliveries, has relaunched with a new brand identity and a reimagined shopping experience that includes ratings, rich media content and the ability to save favorite orders.

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Make-A-Wish among charities benefiting from fashion-driven app

March 20, 2015

Make-A-Wish, Camp Ronald McDonald and other charities are seeing increased donations via a mobile application that brings consumers the latest in American-made fashion while letting them give back to a charity of choice.

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45pc of E*Trade’s daily users leverage Touch ID

March 18, 2015

NEW YORK – An E*Trade executive at the 2015 Mobile Marketing Association Forum New York revealed that 45 percent of the company’s daily users leverage its iOS 8 biometric security function, which enables users to sign into their account by pressing their finger against an identification button, proving that Touch ID is optimal for financial marketers.

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Coldwell Banker: Mobile is sharing medium for buyers, sellers and agents

March 13, 2015

NEW YORK – A Coldwell Banker executive at the sixth annual Mobile Marketing Day revealed that the real estate brand’s mobile sites and applications function as an optimal sharing medium for its buyers, sellers and agents by allowing for personal anecdotes, videos and photos that augment the sales process.

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GameStop exec: Leverage loyalty data to boost revenue, engagement

March 13, 2015

NEW YORK — A GameStop executive at the sixth annual Mobile Marketing Day conference said the brand’s ability to leverage customer data from its PowerUp Rewards program was instrumental in its crafting of a mobile strategy that has maximized engagement, revenue and increased loyalty.

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