Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
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In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.
ShopSavvy, a mobile shopping application that aggregates sales from retailers across the nation, is streamlining bargain-hunting with an application for the Apple Watch that will tap geolocation technology to alert wearers of sales in-store or nearby.
Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.
As audiences gravitate toward bite-sized pieces of news consumable on mobile devices, the New York Times is furthering its commitment to targeting younger demographics by eliminating subscriptions for its NYT Now mobile application and offering it free-of-charge come May 11.
Walgreens, the largest United States drugstore chain, is again taking the pharmacy services space to new heights with an update to its mobile application that lets users interact with refill and pill notifications – without the app having to be open.
Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.
With pre-orders for the Apple Watch beginning today, Coupons.com is ramping up opportunities for brands on the device via an application that delivers personalized offers based on location.
Supermarket chains Grocery Gateway and Longo’s are two of the brands teaming up with omnicommerce solution Unata to offer shoppers personalized circulars and customized deals on mobile, suggesting that grocery marketers may become reliant on digital platforms to stand out in the competitive sector.
Auntie Anne’s is rewarding members of its My Pretzel Perks mobile application and fueling app downloads as well as store visits by offering users a free Original or Cinnamon Sugar Pretzel to commemorate National Pretzel Day during the weekend of April 24-26.