Applications

  • No categories


Last-minute booking apps will need to evolve to survive

January 26, 2015

As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.

Share on FacebookShare on LinkedInShare on Twitter

Wawa challenges Dunkin’ Donuts, Starbucks with in-app mobile payments and loyalty

January 23, 2015

Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.

Share on FacebookShare on LinkedInShare on Twitter

Millennials’ mobile booking preferences pressuring brands to improve apps: report

January 22, 2015

Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile applications more appealing to the demographic, according to a Strategy Analytics report.

Share on FacebookShare on LinkedInShare on Twitter

Saucey drives in-app sales by serving up Absolut Vodka cocktails, mixologists

January 21, 2015

Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases.

Share on FacebookShare on LinkedInShare on Twitter

Carnival, Greyhound leverage onboard apps with chat and destination options

January 20, 2015

Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity.

Share on FacebookShare on LinkedInShare on Twitter

Bookmycab app introduces SOS button in response to security needs

January 7, 2015

Indian taxi service Bookmycab.com has introduced an SOS button on its mobile booking application in response to growing demands for enhanced safety features in such services.

Share on FacebookShare on LinkedInShare on Twitter

Girl Scouts cook up interest in gluten-free treats with enhanced app

January 6, 2015

Girl Scouts of the USA is drumming up interest in the debut of three cookie varieties this year, including gluten-free options, with enhancements and new features for its Girl Scout Cookie Finder mobile application that allow for easier purchasing.

Share on FacebookShare on LinkedInShare on Twitter

Papa John’s aims for mobile-ordering leadership with BOGO promotion

January 5, 2015

Papa John’s is starting 2015 strong with a buy one, get one free promotion for large pizzas accessible through the brand’s mobile ordering application, reflecting how marketers are increasingly viewing apps on a cost per engagement basis.

Share on FacebookShare on LinkedInShare on Twitter

Buffalo Sabres rewards mobile loyalty members for stadium purchases

January 5, 2015

Professional ice hockey team Buffalo Sabres has bumped up its benefits for loyalty members by now awarding them for purchases they make at participating HarborCenter vendors.

Share on FacebookShare on LinkedInShare on Twitter

Seattle residents leverage mobile to clean their houses post-holiday

December 29, 2014

Storrage, a provider of self-storage, home pick-up and delivery, is now offering its services via a mobile application in time for the holidays to allow Seattle residents the ability to easily clean their houses and pack away their holiday decorations as the season comes to a close.

Share on FacebookShare on LinkedInShare on Twitter