With the launch of the SuperDuper application, consumers can now easily search for drugstore duplicates of their favorite high-end cosmetic brands, thus filling a need in the marketplace.
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Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.
Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015.
Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.
Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.
Domino’s Pizza’s virtual ordering assistant Dom, which lets consumers dictate orders via mobile devices while on-the-go, has reached a half-million orders since its 2014 launch, suggesting that more food brands should consider investing in voice ordering technology.
PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.
Recognizing that smartphones are becoming the go-to device for making shopping lists and finding deals, Target recently beefed up shopping list features in its mobile application with a bigger focus on deals and offers.
Greeting card mobile application PhotoCard is appealing to Android smartphone and tablet users, offering Walgreens customers 30 percent off when they make a greeting card for Valentine’s Day and pick it up in-store.
HotelsByDay, a new mobile application that offers users intra-day hotel options and flexible daytime room stays, hopes to edge out other booking app competitors due to its novel approach at targeting business travelers in need of quiet rooms between flights.