McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.
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Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.
Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.
Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.
Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.
West Coast-based sandwich chain Port of Subs is unlocking a new application that enables loyal consumers to customize their favorite meals and place orders via mobile, underscoring the need for fast-casual restaurants to offer pay-now, pick-up-later options.
RetailMeNot has launched its Apple Watch application to better suit customers’ needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce.
Firehouse Subs is rolling out a revamped application that includes mobile ordering capabilities, a must-have for fast-casual chains, as well as in-app gaming that enables consumers to receive additional loyalty points for extended engagement.