Walgreens, Express and Target are paving the way in serving mobile and social experiences that boost sales and innovate within the commerce field.
- No categories
Target recently updated its coupon mobile application to better assist in-store shoppers at checkout with an option to reorder the digital coupons with a touch of a finger, exhibiting how small changes can ease the user experience while increasing sales and use.
Miami Heat is enhancing the fan experience by updating its application with commerce-friendly features such as ticketing and purchasing within an in-app wallet, proving that sports teams have major opportunities to score sales via mobile.
British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.
NEW YORK – A Thinknear executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 explained that retailers foraying into mobile must develop clear battle plans with objectives specific for mobile, targeting aligned with strategy, valued measurements and the focus on mobile as an on-the-go channel.
NBCUniversal’s Fandango is expanding its digital presence and bringing one of Brazil’s largest online movie ticketing services to its mobile application to gain greater traction within the Latin America film market.
Apparel retailer Express is transforming its mobile application into a shopping companion that merges social media, loyalty, payments and geotargeting into a singular location as it gears up to maximize sales during the upcoming holiday season.
Membership discount retailer DirectBuy launched a commerce application to expand its services and remain competitive, with shoppers able to use a concierge service to search for products anywhere.
Kohl’s is introducing store mode in its mobile application so shoppers can more easily search inventory and locate in-store deals as the department store integrates with Apple Pay and Visa Checkout, underscoring the effectiveness of omnichannel approaches in driving sales.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.