Applications

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App users visit dealer service departments more often: study

August 20, 2014

Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.

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Classy app trumps Craigslist for Boston college students

August 20, 2014

Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.

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Wanelo launches push notifications for sale items

August 19, 2014

Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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Pepco app empowers Mid-Atlantic energy customers with paperless billing

August 19, 2014

Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.

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Zappos boosts shoe sales with native integration in MapMyFitness app

August 18, 2014

Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.

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StyleSeat sees 60pc of bookings made via mobile, prompting a redesign

August 18, 2014

Online beauty service StyleSeat has redesigned its mobile application in light of its success, with 60 percent of users booking appointments via the app.

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Frank & Oak brings excitement to mobile with timed offers

August 15, 2014

PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.

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Dolce Hotels transforms sales process with mobile solutions

August 15, 2014

PHILADELPHIA – Despite resistance from upper management, conference hotel chain Dolce has transformed the sales process to drive more leads anywhere and at any time through a number of mobile solutions.

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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Combatant Gentlemen preps shopping app to ramp up mobile merchandising

August 13, 2014

PHILADELPHIA – Combatant Gentlemen is preparing to launch a shopping mobile application that will center on product merchandising using strong images and targeted promotions, the online men’s fashion label revealed during a discussion panel at eTail East 2014.

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