Applications

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Virgin America turns seat upgrades into live auction via SeatBoost app

July 21, 2016

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.

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Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed

July 20, 2016

Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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Airbnb, American Express team up to appeal to business travelers

July 13, 2016

Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service.

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Ringling Bros. juggles stronger sales push with mobile ticketing app

July 11, 2016

Ringling Bros. and Barnum & Bailey is ushering in mobile sales by unveiling its first-ever mobile application, enabling users to purchase seat tickets, access exclusive offers to help plan their visits and apply filters for a circus-themed selfie.

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JCPenney redesigns app for ease of use, adds same-day pickup

July 8, 2016

In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users.

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IKEA adds electric car charging station following positive adoption

July 8, 2016

IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.

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TD Bank introduces Touch ID and more tasks with app redesign

July 7, 2016

TD Bank has launched a complete renovation of its mobile application for iOS that brings in Touch ID, more banking capabilities, such as scheduling recurring transfers, and a brand new navigation interface with intuitive power.

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Penn Station unpacks new loyalty app with mobile gamification twist

July 7, 2016

Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps.

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Target’s Cartwheel app update maps shoppers directly to product deals

June 30, 2016

Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.

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