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Staples’ acquisition of Makr app highlights mobile’s transaction strengths

April 24, 2015

Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.

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Zappos brandishes simplicity via in-app customized widgets for Android

April 24, 2015

Zappos is making the shopping process even more streamlined for its Android customers by updating its mobile application to include a more user-friendly interface and a series of personalized widgets, proving that offering in-app recommendations based on previous purchasing behavior is a valuable strategy for mobile and online retailers.

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American Eagle Outfitters unveils Apple Watch features to drive in-store sales

April 23, 2015

American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.

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Supercuts grooms mobile strategy via same-day check-ins

April 22, 2015

Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.

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Standard International checks in last-minute guests via in-house app

April 22, 2015

Standard International, the parent company of The Standard Hotels, is ramping up to steal third-party booking applications’ thunder via a new in-house app for booking rooms the same night at its properties, suggesting that hotel marketers may need to offer last-minute bookings within their own branded apps.

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Booking.com flies in wearables commerce with Apple Watch booking app

April 21, 2015

Booking.com is rolling out the first travel application with booking capabilities for the Apple Watch, enabling consumers to select and book hotel accommodations directly from their wrists while also supplementing the commerce potential of wearables for the travel and hospitality industry.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

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ShopSavvy streamlines bargain-hunting with Apple Watch app

April 17, 2015

ShopSavvy, a mobile shopping application that aggregates sales from retailers across the nation, is streamlining bargain-hunting with an application for the Apple Watch that will tap geolocation technology to alert wearers of sales in-store or nearby.

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Expedia’s app speeds access to last-minute travel information

April 16, 2015

Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.

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