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McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

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Dunkin’ Donuts continues Waze partnership, driving bricks-and-mortar sales through celebrities

September 1, 2015

Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Tarte serves matches to mobile users’ favorite shades via augmented reality

August 27, 2015

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

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Google Maps goes after Yelp, Waze with added features

August 26, 2015

Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.

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Target’s Cartwheel drives 10pc more offer downloads via personalization

August 24, 2015

Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.

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Walgreens’ new app anticipates users’ needs with intelligent messaging

August 21, 2015

Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.

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Port of Subs helps customers skip in-store lines via mobile ordering

August 21, 2015

West Coast-based sandwich chain Port of Subs is unlocking a new application that enables loyal consumers to customize their favorite meals and place orders via mobile, underscoring the need for fast-casual restaurants to offer pay-now, pick-up-later options.

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RetailMeNot aims to be go-to discounter with Apple Watch app

August 20, 2015

RetailMeNot has launched its Apple Watch application to better suit customers’ needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce.

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Firehouse Subs heats up mobile ordering and in-app gaming rewards

August 20, 2015

Firehouse Subs is rolling out a revamped application that includes mobile ordering capabilities, a must-have for fast-casual chains, as well as in-app gaming that enables consumers to receive additional loyalty points for extended engagement.

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