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Amazon Prime sparks delivery app competition with local store add-ons

May 22, 2015

Amazon Prime is expanding its mobile-enabled Prime Now service to include delivery capabilities from a slew of Manhattan eateries and grocery stores, including D’Agostino and Billy’s Bakery, as competition continues to heat up in the delivery application space.

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StubHub revamps apps with enhanced mobile ticketing, personalization algorithm

May 22, 2015

StubHub’s mobile and tablet applications have undergone a significant update to customize the process of purchasing event tickets even more, including adding a personalization algorithm to recommend activities, ESPN content for sports fans, enhanced mobile ticketing options to replace physical tickets and mobile payment options for Android users.

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Kroger’s Food 4 Less feeds appetite for deals via augmented reality

May 21, 2015

Kroger’s Food 4 Less no-frills grocery division is leveraging an augmented reality platform with a mobile application that allows shoppers to unlock deals, price and item information from circulars, thereby making over a decades-old industry mainstay.

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RetailMeNot dips further into beacon-enabled deals via extended Gimbal partnership

May 20, 2015

RetailMeNot is extending its partnership with mobile technology company Gimbal to continue its rollout of beacon-powered deals after a series of successful pilots with national retail stores, proving that coupon providers on mobile must leverage location-based and targeted offers to evolve with consumers’ demands.

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Uber, Live Nation hit high note with rides for music fans

May 15, 2015

Uber is aligning itself with music fans by offering rides to and from more than 60 Live Nation events at festivals, clubs and theaters this season, boosting its presence through another partnership to satisfy consumers’ mobile-driven demand for convenience.

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Applebee’s broadcasts Times Square menu tasting via Periscope

May 11, 2015

Applebee’s Neighborhood Grill and Bar is the latest food marketer to leverage Periscope, using Twitter’s streaming application to broadcast a public menu sampling taking place in New York’s Times Square as part of a bigger effort to drive awareness and sales for the new items.

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7-Eleven drinks up sales from mobile-enabled summer sweepstakes

May 8, 2015

National convenience store chain 7-Eleven has rolled out the Slurpee All Access Chill sweepstakes contest, which incorporates the retailer’s mobile application to drive summer sales for limited-edition flavor Mtn Dew Solar Flare as well as app engagement.

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Gameit delivers ads in game form to create deeper connections

May 7, 2015

Brands such as Skullcandy, EMMA cosmetics, Traeger Grill, True Gentleman and Swoob are partnering with recently launched gaming application gameit, where users answer trivia questions based on advertising content to win prizes, leaving a lasting marketing impression while driving sales.

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RetailMeNot’s surge of in-store and mobile use incites beacon commitment

May 6, 2015

Mobile coupon application RetailMeNot is partnering with Swirl to create in-store beacon-powered promotions as well as implement features and deals that take place while the consumer is shopping, following results indicating higher mobile and in-store usage.

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How travel brands plan to unbutton sales via Apple Watch apps

May 5, 2015

As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.

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