In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.
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Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after midnight, choose a bed type when making reservations and secure one-way car rentals.
Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.
Virgin is introducing its first loyalty application for all of its British subsidiaries, including Virgin Atlantic and Virgin Media, featuring a heavy gamification component and suggesting that more brands may begin to leverage all-in-one rewards programs on mobile.
Last-minute mobile ticketing application Gametime now lets users see which games and shows their friends are planning to attend and find the closest available seats via a new feature called Connect.
Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Regal Cinemas turned its mcommerce application into the highest volume driver of ticket sales after integrating the movie theater chain’s loyalty program.
Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.
NEW YORK – A Blingby executive at Intersect Fashion New York said consumers on mobile are looking for a holistic experience that goes beyond just making a purchase.