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Simon Malls taps Ziploop to organize shopping on mobile

October 20, 2014

Simon Malls is featuring the Ziploop mobile shopping application in its malls across the United States to augment the holiday shopping process for consumers.

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TrueCar app’s growth underscores mobile’s bigger role in car purchases

October 20, 2014

TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.

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Target teams up with mcommerce app to test curbside shopping

October 13, 2014

Target is teaming up with new shopping startup Curbside to test curbside shopping through its new mobile commerce application, available on Google Play and the Apple App store.

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Scripps’ WeatherSphere buy underscores interest in mobile weather-checking

October 13, 2014

E.W. Scripps’ acquisition of WeatherSphere, a publisher of paid weather mobile applications, including three top-10 App Store paid weather apps, points to the public’s interest in doing more of its daily activities on mobile, including checking the weather.

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Sallie Mae introduces mobile app for effective college planning

October 10, 2014

Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.

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Target ramps up mobile for personalized holiday experiences

October 7, 2014

Target has announced a revamped mobile strategy just in time for the holiday shopping season that includes two-step checkout, a standalone pharmacy application and in-store iPads for gift registries.

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SC Johnson, Naked Juice among brands leveraging Shopmium couponing app

October 7, 2014

SC Johnson and Naked Juice are two of the brands leveraging Shopmium, an interactive mobile coupon experience developed to save consumers money for no charge.

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Groupon launches standalone app for receipts-based offers

October 3, 2014

Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.

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Kimberly-Clark leverages mobile for utility-driven engagements with moms

October 2, 2014

NEW YORK – A Kimberly-Clark executive at the Mobile Marketing Association’s SM2 Innovation Summit examined how the brand leverages mobile to help millennial moms through the potty-training process and influence purchase decisions.

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CreditCards.com’s mobile app organizes rewards programs

September 29, 2014

CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs.

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