British online retailer ASOS is making a harder push into the United States market with a new application that lets consumers shop and access additional brand content.
Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new application feature that centers around the retailer’s loyalty program.
Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page.
Hotels.com has made mobile booking faster and easier with an update for its iPhone and iPad applications.
Ace Hardware is making its first foray into applications with an iPhone app that stores a digital version of loyalty cards and pushes in-store and online commerce.
Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.
British grocer Waitrose is rolling out online ordering functionality within its mobile application, a feature that is already common in Europe but is still up-and-coming in the United States.
Tropicana Atlantic City Casino & Resort is making it easier for consumers to gamble with a new iOS application.
Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping with a new spring break campaign that layers image recognition and games on top of commerce features.
RetailMeNot is driving new downloads of its mobile application with a Valentine’s Day-themed sweepstakes that gives consumers the chance to win a number of prizes.