Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.
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The Last Minute Travel Deals mobile application has seen more than half a million downloads since its launch in spring 2014, proving that travel apps with booking functions across all transportation and accommodation channels have appeal in an already crowded space.
As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.
Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.
Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile applications more appealing to the demographic, according to a Strategy Analytics report.
Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases.
Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity.
Indian taxi service Bookmycab.com has introduced an SOS button on its mobile booking application in response to growing demands for enhanced safety features in such services.
Girl Scouts of the USA is drumming up interest in the debut of three cookie varieties this year, including gluten-free options, with enhancements and new features for its Girl Scout Cookie Finder mobile application that allow for easier purchasing.
Papa John’s is starting 2015 strong with a buy one, get one free promotion for large pizzas accessible through the brand’s mobile ordering application, reflecting how marketers are increasingly viewing apps on a cost per engagement basis.