Applications

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Wayfair bolts down in-app gift card purchases, personalized browsing

April 26, 2016

Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.

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Starbucks’ mobile ordering program drives 20pc of transactions during peak hours

April 25, 2016

Mobile Order and Pay now accounts for 10 percent of transactions in Starbucks’ busiest stores, a number that rises to 20 percent during peak hours, while transaction volume has grown 150 percent over the past year in the launch city of Portland, OR.

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Toronto drivers reserve parking spots via Parking Panda app

April 25, 2016

Parking assistance application Parking Panda is rolling out to Canada, giving Toronto vehicle owners easier control over parking with reservations, payments, price comparison and location search options, alluding to a prominent future for mobile and parking assistance.

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Airbnb vies for more of users’ time through content-driven features

April 21, 2016

Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users’ time on the platform. 

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NBA, NHL ticket sales on Rukkus jump after virtual reality integration

April 19, 2016

The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations.

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Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion

April 14, 2016

Dunkin’ Donuts caffeinated its mobile strategy with an updated application featuring enticing imagery and a touch-friendly interface, a loyalty promotion giving away 125 points and an app pilot for Baskin-Robbins, heating up competition with Starbucks.

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Starbucks’ latest mobile win stars customized app home page, loyalty integrations

April 13, 2016

To supplement the launch of its revamped rewards program – which enables members to redeem deals via the Mobile Order & Pay platform – Starbucks is rolling out a redesigned application that showcases content personalized to each user, a first for the digitally savvy brand.

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Hulu encourages app downloads with virtual reality, other nontraditional methods

April 12, 2016

NEW YORK – The biggest challenge in driving application downloads lies in finding unique experiences that drive interest while avoiding traditional cost-per-acquisition methods, according to an executive from Hulu at the 2016 IAB Mobile Marketplace.

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Tesco mimics Walmart with plans for branded mobile payments app

April 4, 2016

Supermarket chain Tesco is rolling out its own branded mobile payments application, which is likely to benefit from enhanced loyalty tie-ins, but may struggle as a standalone offering.

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Starbucks’ success with Mobile Order & Pay spawns Asian expansion

April 1, 2016

Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.

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