Delta Air Lines’ Fly Delta mobile application is now enabling Canadian customers to purchase flights via Apple Pay and eligible members to request complimentary upgrades, showcasing how airlines are battling third-party booking services for a larger share of travelers’ mobile wallets.
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Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.
The Walt Disney Company and Lionsgate are two of the studios making a hefty investment in the Atom Tickets mobile application, proving that the potency of smartphone-enabled ticketing will continue to skyrocket this year.
HotelTonight is kicking off the year’s first quarter with a strong focus on commerce, allowing users to book accommodations on behalf of others and take advantage of augmented in-application chat support options.
Expedia is ramping up engagement and sales within its mobile application by leveraging 3D Touch, which allows users to search hotels, request directions and share their flight status directly from the brand’s icon on their home screens.
During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
International grocery retailers such as El Corte Ingles and Cencosud are driving sales with mobile shopping experiences that more closely mimic the in-store experience by using dynamic personalized digital shelves.
Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners.
NEW YORK – An executive from HSN at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that driving loyalty by urging new shoppers to download its application proved ineffective as these consumers are not connected enough to the HSN brand.