Apparel and accessories

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

August 19, 2014

British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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Wanelo launches push notifications for sale items

August 19, 2014

Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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RetailMeNot deploys geofencing at 180 colleges for back-to-school blitz

August 15, 2014

PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.

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Frank & Oak brings excitement to mobile with timed offers

August 15, 2014

PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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Mobile experiences must be fundamentally different

August 14, 2014

PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.

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Combatant Gentlemen preps shopping app to ramp up mobile merchandising

August 13, 2014

PHILADELPHIA – Combatant Gentlemen is preparing to launch a shopping mobile application that will center on product merchandising using strong images and targeted promotions, the online men’s fashion label revealed during a discussion panel at eTail East 2014.

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Lovesac, Moret Group reevaluate mobile strategies while balancing multichannel

August 13, 2014

PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.

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Urban Outfitters masters social by mimicking millennials’ behaviors

August 12, 2014

PHILADELPHIA – Lifestyle brand and retailer Urban Outfitters’ is experiencing social success by catering content to millennials who are overwhelmed by technology, according to a marketing executive at the Social Commerce Summit at eTail East 2014.

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Lands’ End rewards Twitter followers with jean giveaway

August 11, 2014

Apparel and accessories retailer Lands’ End is giving away a free pair of jeans to its Twitter followers every day in August as families prep for the back-to-season by packing away their shorts and shopping for long pants.

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