Apparel and accessories

  • No categories


Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

Share on FacebookShare on LinkedInShare on Twitter

Dr. Martens takes mobile on the road to drive in-store sales

April 17, 2015

Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.

Share on FacebookShare on LinkedInShare on Twitter

Triumph laces up social media and sales with animated-themed contest

April 14, 2015

Triumph Lingerie is attempting to ramp up sales of its merchandise by unveiling its first cartoon model and short animated movie to depict the process of finding a perfectly fitting bra, and is asking consumers to answer questions on social media for a chance to have their likenesses animated.

Share on FacebookShare on LinkedInShare on Twitter

Etsy updates app for easier shopping and spending

April 13, 2015

Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.

Share on FacebookShare on LinkedInShare on Twitter

Target makes bold mobile statement to drive Lilly Pulitzer sales

April 9, 2015

Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.

Share on FacebookShare on LinkedInShare on Twitter

American Eagle Outfitters steps up mobile sales with in-app offers

April 7, 2015

American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers.

Share on FacebookShare on LinkedInShare on Twitter

Myntra takes leap-of-faith with mobile app, closes Web site

April 7, 2015

Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Clarks brings history into the future with WhatsApp campaign

April 6, 2015

Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.

Share on FacebookShare on LinkedInShare on Twitter

JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s rolls out mat for mobile social in fitness takeover

April 1, 2015

Kohl’s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer’s social media channels, in a bid to drive sales of its expanded active wear offerings.

Share on FacebookShare on LinkedInShare on Twitter