Apparel and accessories

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Victoria’s Secret offers live shopping opportunities during annual fashion show

December 6, 2016

The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

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Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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Adidas announces invite-only app experience

November 10, 2016

Adidas Football is bringing in the next phase of its history with an unorthodox approach: a new, exclusive application that allows users to customize their own cleats.

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Snapchat-exclusive publication Sweet partners with Everlane for special offer

November 8, 2016

Sweet, a Snapchat-only lifestyle publication borne out of a partnership between Snap, Inc. and Hearst Magazines, is partnering with Everlane to offer ordering through the social media platform.

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Consumers do not think in channels and neither should marketers

November 3, 2016

NEW YORK – Consumers no longer think in terms of platforms the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.

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Victoria’s Secret use of Snapchat modernizes its traditional freebie coupons

October 31, 2016

Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.

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How to optimize the impact of micromoments: Zappos exec

October 18, 2016

PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.

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Lands’ End hooks subscribers with discounts, strategy keeps them on the line

October 17, 2016

Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.

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Jansport mobile-first site redesign results in 22pc conversion increase

October 12, 2016

As the share of traffic on its homepage is increasingly taken up by mobile, backpack and school supplier Jansport redesigned its Web site to be more mobile friendly, generating a 28 percent click-through rate on its mobile homepage.

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Hudson Jeans helps customers find the perfect fit via mobile-optimized quiz

October 6, 2016

Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.

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