While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise.
Apparel and accessories
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Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.
LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value.
Leather goods maker Coach has launched a new application to streamline reporting and digitize the business from behind the scenes.
Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites.
While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.
New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.