Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size.
Apparel and accessories
- No categories
Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience.
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.
Fashion label H&M is promoting its summer products on Twitter and Facebook using the hashtag #DivideOpinion by seeking responses from followers regarding their own personal style preferences.
In an attempt to innovate the mobile online shopping experience, fashion wiki Keep has launched a new universal shopping cart that allows users to buy any product from any store, anywhere in one checkout process.
Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.
JCPenney recently boosted a new strategic push into its U.S. World Cup initiatives by targeting Hispanics using mobile and social.
Retailers focused on fair trade products such as The Little Market and TOMS are successfully harnessing Instagram to communicate an emotional message and engage mobile users.
Australian apparel brand Banjo and Matilda hosted its annual clothing drive Sweater Exchange with a giveaway.