Apparel and accessories

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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Le Tote leverages AI to fuel personalization and innovation

August 22, 2016

BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.

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American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

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Aldo’s bricks-and-mortar connected store experience laces up mobile-inspired sales

August 18, 2016

Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.

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Ann Taylor’s Pinterest board blends vintage styles with modern sales

August 12, 2016

Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.

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American Eagle Outfitters unzips sales with mobile-optimized denim style guide

August 12, 2016

American Eagle Outfitters is driving sales conversions among Facebook users by sponsoring ads that expand into a full-screen denim guide, enabling consumers to toggle through several jean styles before visiting the retailer’s mobile site to make a purchase.

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Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 12, 2016

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities

August 10, 2016

J. Crew enabled its Instagram followers to be the first to purchase a new pair of sunglasses available in limited quantity by clicking the link in its bio, resulting in all merchandise being sold out within several hours.

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Urban Outfitters, Adidas jump mobile sales with social-driven email campaigns

August 9, 2016

Adidas and Urban Outfitters are partnering up to drive sales of their new collaboration through an email campaign that combines links to purchase with street-style images.

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Ulta’s scratch-off giveaway ushers in traditional retail tactics to mobile

August 9, 2016

Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize.

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