JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.
Apparel and accessories
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Kohl’s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer’s social media channels, in a bid to drive sales of its expanded active wear offerings.
While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.
Online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.
Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.
Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.
Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.
Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 70 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers.
British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets.
PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.