Apparel and accessories

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Joe Fresh accessorizes fashion blog with mcommerce for seamless experience

July 1, 2015

Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

June 29, 2015

The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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American Eagle Outfitters addresses on-demand mindset with in-app reservations

June 26, 2015

Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.

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Rue La La halts most sales to support nonprofits focused on race issues

June 25, 2015

Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.

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The WantList asks shopping enthusiasts to swipe left or right

June 15, 2015

A new iOS-based application, The WantList, mimics the visual interface of dating apps by asking shopping enthusiasts to make a match by swiping left or right on selected clothing items.

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Old Navy matches flip-flops to emoji use in summer promotion

June 8, 2015

Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.

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Lilly Pulitzer brightens fan loyalty via private announcement on Instagram

June 5, 2015

Although Lilly Pulitzer’s mcommerce application rollout may be behind the times, the brand made up for its lateness by rewarding loyal social media followers with an exclusive chance to hear the announcement first.

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Gap attempts to revive image with millennials via Spring app

June 4, 2015

Gap brings its limited-edition artist collection to mobile shopping application Spring to drive sales with younger demographics and develop a trendier image.

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M. Fredric makes inventory decisions on-the-go via app

June 4, 2015

Los Angeles-based boutique chain M. Frederic introduced a new inventory management application, allowing the retailer to make more accurate inventory decisions while on the go.

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Very.co.uk rolls out unique weather data-driven ad campaign

June 2, 2015

British digital retailer Very recently used a unique banner advertising campaign to drive mobile and digital sales through a creative personal experience using location and weather data.

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