Apparel and accessories

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Red Chapter Clothing’s POS platform allows for integrations, future support

July 25, 2014

Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.

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Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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Toms’ back-to-school Pinterest campaign redirects to sales

July 23, 2014

Apparel brand Toms is using pinning platform Pinterest for a back-to-school campaign encouraging fans to repin their favorite apparel trends, among Toms’ products, to gain a chance to win a $500 Toms gift card.

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Donald J Pliner’s mobile Web site sees 3pc increase in order size

July 18, 2014

Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size.

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JackThreads mobilizes pop-up shops for personalized shopping experiences

July 14, 2014

Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience.

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Sears, Kmart continue to expand mobile-enabled store pick-up

July 11, 2014

For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.

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Bebe eyes bigger role for ecommerce with responsive mobile site

July 10, 2014

Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.

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H&M pushes sales with versatility campaign on Twitter, Facebook

July 8, 2014

Fashion label H&M is promoting its summer products on Twitter and Facebook using the hashtag #DivideOpinion by seeking responses from followers regarding their own personal style preferences.

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Keep’s universal shopping cart attempts to address mobile shopping quagmire

July 7, 2014

In an attempt to innovate the mobile online shopping experience, fashion wiki Keep has launched a new universal shopping cart that allows users to buy any product from any store, anywhere in one checkout process.

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Champs Sports drives 183pc increase in mobile sales

July 3, 2014

Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.

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