Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.
Apparel and accessories
- No categories
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.
British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.
Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.
Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.
Women’s shoe designer Jack Rogers is attempting to drive in-store sales by asking fans to upload a picture of themselves wearing the brand’s classic sandals for a special discount, but will likely fall short of its goal due to its limited bricks-and-mortar storefronts.
Kohl’s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well.
BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.
Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.