Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.
Apparel and accessories
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Urban Outfitters is rolling out UOTV, a vertical video channel accessible through its mobile site, showcasing its dedication to reaching millennial shoppers on their most frequented platforms.
French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.
Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.
U.S. footwear label Stuart Weitzman is walking consumers through its extensive selection of boots with an interactive ecommerce feature.
Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.
The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales.
Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.
BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.
BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.