Apparel and accessories

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Gap introduces wish lists, in-store Wi-Fi to boost holiday sales

November 21, 2014

Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience.

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Victoria’s Secret taps convergence between mobile messaging, commerce

November 20, 2014

Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.

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EBay innovates classifieds with location-based Close 5 app

November 19, 2014

EBay’s new location-based mobile application called Close 5 looks to innovate consumer-to-consumer online commerce, an area that is attracting a growing number of competitors such as Threadflip, Classy and others.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

November 18, 2014

Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Charlotte Russe sees 60pc CTR with Instagram Like2Buy mcommerce solution

November 17, 2014

Mall retailer Charlotte Russe recently tried out Curalate’s Like2Buy mcommerce solution and saw a 60 percent click-through rate from the Like2Buy page to product pages.

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Rebecca Minkoff tosses cash registers with new connected store

November 14, 2014

Apparel and accessories brand Rebecca Minkoff has teamed with eBay to power its new tech-savvy store in New York that allows mobile connectivity and transforms the in-store shopping experience by incorporating digital components.

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Stride Rite sizes up mobile with foot measuring app

November 11, 2014

Children’s shoe retailer and marketer Stride Rite has launched an iPad application that measures a child’s foot size, helping parents feel more confident about their online purchases.

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Disney apparel retailer reaps 80pc conversion rate following mobile optimization

November 11, 2014

International retailer LamaLoLi, an online retailer of Disney, Star Wars and many other kids’ licensed apparel and accessory products, reports a significant increase in interaction rates and conversion following its launch of a mobile-optimized Web site.

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Paul Frank enlists Blippar’s image recognition in new pop-up shop

November 10, 2014

Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store.

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Strut features Tinder-like swiping to enhance mobile shopping

November 10, 2014

A new fashion mobile application that aggregates mainstream content such as J. Crew and Asos clothing items features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see.

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