Apparel and accessories

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Calvin Klein revamps ecommerce strategy to address mobile growth

December 22, 2014

Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience.

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Rockport’s mobile site redesign drives 350pc growth

December 22, 2014

Supported by an in-store QR code campaign, shoe manufacturer Rockport drove a 350 percent mcommerce increase between Black Friday and Cyber Monday this year compared to last year.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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Lacoste seeks conversion in Snapchat campaign

December 17, 2014

Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase.

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Royce Leather selects Macy’s to debut GPS-enabled leather wallet

December 17, 2014

Royce Leather has introduced a GPS-enabled wallet that coordinates with a mobile application so users can track their wallets and keep their money safe.

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Banana Republic targets holiday shoppers via Curb, Deliv apps

December 16, 2014

Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals.

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Zappos combines mobile with personal customer service for easy shopping

December 1, 2014

This holiday season, Zappos is harnessing shoppers’ love affair with their smartphones to make it easy to shop anywhere and anytime via customer service-driven services such as Ask Zappos and curated collections.

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Charlotte Russe’s Send to Mobile effort sees 3K shares per week

November 24, 2014

Mall retailer Charlotte Russe is leveraging Outspoken’s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.

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Gap introduces wish lists, in-store Wi-Fi to boost holiday sales

November 21, 2014

Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience.

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Victoria’s Secret taps convergence between mobile messaging, commerce

November 20, 2014

Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.

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