Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.
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The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.
Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.
A new iOS-based application, The WantList, mimics the visual interface of dating apps by asking shopping enthusiasts to make a match by swiping left or right on selected clothing items.
Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.
Although Lilly Pulitzer’s mcommerce application rollout may be behind the times, the brand made up for its lateness by rewarding loyal social media followers with an exclusive chance to hear the announcement first.
Gap brings its limited-edition artist collection to mobile shopping application Spring to drive sales with younger demographics and develop a trendier image.
Los Angeles-based boutique chain M. Frederic introduced a new inventory management application, allowing the retailer to make more accurate inventory decisions while on the go.
British digital retailer Very recently used a unique banner advertising campaign to drive mobile and digital sales through a creative personal experience using location and weather data.