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Fanzz kick ups sports gear sales by 70pc with soccer stars

February 25, 2015

Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 70 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers.

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Topshop showcases fashion trends via Twitter-fueled digital billboards

February 24, 2015

British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets.

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Express, RetailMeNot execs: Beacons will take off following testing phase

February 20, 2015

PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.

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Mobile is bridge to better in-store experiences, claims REI exec

February 20, 2015

PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.

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Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce

February 19, 2015

PALM DESERT, CA – An Express executive at eTail West 2015 discussed the significant impact on mcommerce the brand’s geo-bidding efforts had when used to ramp up awareness of new stores or holiday sales, and revealed the clothing retailer’s relevant cross-partnerships also snagged a wider audience of potential consumers.

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Adidas corners mobile pre-orders with footwear reservation app

February 4, 2015

Adidas is driving pre-orders for its limited-edition sneakers with the adidas Confirmed mobile application, the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphone thanks to geo-targeting technology.

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Mobile is retailers’ hotline to consumers during winter storm Juno

January 27, 2015

As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.

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Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day

January 21, 2015

Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day.

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American Eagle exec: Mobile feedback via chat, reviews helps drive sales

January 15, 2015

NEW YORK – An American Eagle executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that the retailer places high importance on mobile feedback via chat and reviews, which has translated to sales-building engagements.

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Kohl’s data deep dive yields more resonant app

January 14, 2015

NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.

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