Apparel and accessories

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Free People finds synergy between music festivals and push notifications

March 27, 2015

Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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World Jewels polishes sales via customization options on mcommerce site

March 5, 2015

Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

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Joe Fresh takes US trendy apparel turf war to app

March 3, 2015

Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.

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Fanzz kick ups sports gear sales by 70pc with soccer stars

February 25, 2015

Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 70 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers.

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Topshop showcases fashion trends via Twitter-fueled digital billboards

February 24, 2015

British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets.

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Express, RetailMeNot execs: Beacons will take off following testing phase

February 20, 2015

PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.

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Mobile is bridge to better in-store experiences, claims REI exec

February 20, 2015

PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.

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Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce

February 19, 2015

PALM DESERT, CA – An Express executive at eTail West 2015 discussed the significant impact on mcommerce the brand’s geo-bidding efforts had when used to ramp up awareness of new stores or holiday sales, and revealed the clothing retailer’s relevant cross-partnerships also snagged a wider audience of potential consumers.

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Adidas corners mobile pre-orders with footwear reservation app

February 4, 2015

Adidas is driving pre-orders for its limited-edition sneakers with the adidas Confirmed mobile application, the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphone thanks to geo-targeting technology.

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Mobile is retailers’ hotline to consumers during winter storm Juno

January 27, 2015

As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.

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