Apparel and accessories

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Target gets personal on Periscope to tease Eddie Borgo collaboration

May 22, 2015

Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.

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Lilly Pulitzer’s in-store experience blooms with mobile-enabled omnichannel push

May 18, 2015

Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience.

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Forever 21 uniquely drives sales through consumer-generated outfit gallery

May 14, 2015

Apparel retailer Forever 21 is encouraging shoppers to upload their own photos of summer looks for a chance to be promoted through the chain’s social networks and on its mobile-optimized site with shoppable links to featured merchandise, bringing the customer to the forefront in a unique effort to drive sales.

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Swatch takes on Apple Watch with lower-priced, payments-enabled offering

May 8, 2015

Wristwatch brand Swatch is focusing on mobile payments and a lower price point as it prepares to release its first smartwatch offering this summer and go up against the Apple Watch.

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Victoria’s Secret drops a bombshell to drive in-store sales

May 4, 2015

Lingerie brand and retailer Victoria’s Secret recently live-streamed a preview of its Bombshell’s Day event on Periscope, capitalizing on how live events can go viral while pushing sales and awareness of a new bra line.

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Guess wears nonprofit campaign with pride to drive online sales

April 29, 2015

Apparel brand and retailer Guess is partnering with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image.

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H&M stays in style with curated lists on social media

April 28, 2015

Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.

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American Eagle Outfitters unveils Apple Watch features to drive in-store sales

April 23, 2015

American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.

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Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

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Dr. Martens takes mobile on the road to drive in-store sales

April 17, 2015

Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.

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