Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.
Apparel and accessories
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Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.
Apparel and accessories brand Lacoste has released a new mobile application to activate New York City’s tennis players by directing them to nearby courts and store locations to shop for tennis gear.
Sneaker maker adidas has launched a mobile application that allows users to customize their next sneaker order with a photo taken on their mobile device.
British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.
Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.
PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.