American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.
Apparel and accessories
Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.
Victoria’s Secret has updated its iPhone application with a design that mirrors the same cookie-cutter shopping experiences that a majority of retailers already have in place.
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
Abercrombie & Fitch is ramping up its omnichannel efforts this holiday season by integrating a new feature into its mobile site enabling shoppers to find out if a specific item is available in a nearby store.
J.Crew now lets consumers checkout online using MasterCard’s MasterPass, simplifying the shopping experience with a speedier transaction process.
Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.