Apparel and accessories

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Macy’s celebrates Groundhog Day with spring-themed images on social media

February 3, 2016

Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.

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Victoria’s Secret matches bikinis with mobile on interactive shopping platform

February 1, 2016

Victoria’s Secret is building its popular swimwear line with a mobile-optimized platform on which users can mix and match bikini tops and bottoms, reflecting the growth of convenient and individualized shopping experiences.

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Influencer marketing needs to prioritize content over commerce

January 29, 2016

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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Macy’s mobile hub pairs live streams with shop now buttons

January 28, 2016

Macy’s is continuing its support of the American Heart Association’s Go Red For Women movement with a mobilized shopping site for raising funds, sales and awareness that will also support a live stream of the Red Dress Collection unveiling.

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Rainbow Shops plans mobile app for deeper customer connections

January 27, 2016

Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.

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Worth New York sees stylistic shift in private shopping model

January 26, 2016

Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.

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Consumers pay 40 to 150pc more for custom items: Fluid director of strategy

January 25, 2016

NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according to the director of strategy at Fluid, Inc.

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Tag Heuer puts a face to watch displays through ambassador project

January 22, 2016

Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.

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Rockport laces up 434pc mobile commerce jump

January 19, 2016

Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.

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DKNY, Lesportsac serve inclusive experiences on location-based discount app

January 15, 2016

DKNY, Lesportsac and J. Lindberg are among the retailers to partner with new application Notify Nearby, serving deals and insider information through location-based notifications.

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