Apparel and accessories

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Marshalls surprises customers with curated gifts inspired by their Pinterest boards

September 23, 2016

Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.

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Urban Outfitters embraces vertical video, debuts UOTV shoppable channel

September 19, 2016

Urban Outfitters is rolling out UOTV, a vertical video channel accessible through its mobile site, showcasing its dedication to reaching millennial shoppers on their most frequented platforms.

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Kenzo translates social media to reality in humorous film

September 15, 2016

French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.

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Bloomingdale’s gets the word out with mobile-only sweepstakes

September 14, 2016

Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.

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Stuart Weitzman provides introductory course in boots via ecommerce guide

September 12, 2016

U.S. footwear label Stuart Weitzman is walking consumers through its extensive selection of boots with an interactive ecommerce feature.

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Mobile preferred over print magazines for fashion inspiration, sales: report

September 9, 2016

Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.

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Talbots eyes more revenue, customer engagement with Concierge in-store install

September 8, 2016

The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales.

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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Le Tote leverages AI to fuel personalization and innovation

August 22, 2016

BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.

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American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

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