Apparel and accessories

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Macy’s Backstage focuses on mobile to compete with discount retailers

September 3, 2015

As the first Macy’s Backstage stores open their doors, the new format is leveraging in-store mobile checkout options and consumer-generated social media in an attempt to ensure success.

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Brands procrastinate, pull through on back-to-school offers

September 1, 2015

Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

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Macy’s Fashion Week microsite could hamper sales without better optimization

August 31, 2015

Macy’s is providing Fashion Week attendees with the ability to purchase new looks instantly as they are modeled on the runway via a new microsite accessible on smartphones, but its lackluster optimization could frustrate users seeking to make a purchase.

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Loft unzips in-store traffic with coupon tease on Instagram

August 31, 2015

Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers.

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Cole Haan laces up Apple Pay, tying in shoppable Instagram content

August 28, 2015

Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Selfridges puts Apple Watch at the center in floral window display

August 27, 2015

British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 25, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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WSJ. magazine’s September edition heightens coverage via scannable ads

August 25, 2015

Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.

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Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads

August 24, 2015

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.

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