Apparel and accessories

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Neiman Marcus partners with The RealReal to expand in-store consignment

July 24, 2015

Fashion retailer Neiman Marcus is partnering with online luxury consignment marketplace The RealReal to provide luxury consumers with a simple way to consign their clothes.

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EBay acquires mobile app Twice to attract more sellers

July 22, 2015

Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.

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American Eagle tries on mobile contest in fitting rooms

July 14, 2015

In a reflection of the wide range of possibilities for in-store mobile engagements, American Eagle Outfitters is making its second attempt to bring a mobile contest into the fitting room at bricks-and-mortar stores, with the latest endeavor promoting back-to-school apparel and denim.

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Virgin Hotels turns mobile into shoppable Gap closet for guests

July 13, 2015

Virgin Hotels Chicago is tapping Gap Inc.’s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers.

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Claire’s attempts to get back to cool and drive sales through YouTube

July 7, 2015

As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.

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Nudestix drives sales with millennials through Perfect 365 makeover app

July 6, 2015

Makeup manufacturer Nudestix has partnered with makeover mobile application Perfect 365 on a virtual trial experience to drive mcommerce sales.

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Joe Fresh accessorizes fashion blog with mcommerce for seamless experience

July 1, 2015

Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

June 29, 2015

The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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American Eagle Outfitters addresses on-demand mindset with in-app reservations

June 26, 2015

Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.

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Rue La La halts most sales to support nonprofits focused on race issues

June 25, 2015

Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.

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