Express is doubling down on mobile in-store offers to drive sales across channels while at the same time attracting new customers.
Apparel and accessories
SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.
SAN ANTONIO, TX – An American Eagle Outfitters executive at eTail West 2014 said that the retailer is working to move beyond loyalty to connect and track consumers across channels.
SAN ANTONIO, TX – A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.
Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping with a new spring break campaign that layers image recognition and games on top of commerce features.
Connecticut-based retailer Westport Big & Tall has launched a mobile site along with a tablet version to accommodate the increasing traffic from mobile devices.
Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.
NEW YORK — A Zappos executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that the company is experiencing a surge in Android conversions after attacking the operating system with a unique strategy separate from iOS.