Apparel and accessories

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Coach takes lifestyle approach with new social shopping app

October 28, 2014

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

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Bauble Bar humanizes its brand with cancer-focused social fundraiser

October 27, 2014

New York-based jewelry retailer Bauble Bar is requesting social photo submissions in a campaign that supports survivors of leukemia and lymphoma diseases and is donating $1 for every photo submitted.

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Urban Outfitters tackles thorny in-app product search challenge

October 23, 2014

While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise.

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Lands’ End uses dynamic videos, Twitter for breast cancer awareness

October 22, 2014

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

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Urban Outfitters pinpoints customers’ goals to maximize mobile investment

October 7, 2014

LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value.

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Coach streamlines internal processes via new app

October 6, 2014

Leather goods maker Coach has launched a new application to streamline reporting and digitize the business from behind the scenes.

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Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series

September 29, 2014

Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites.

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Mobile POS still fails to deliver on line-busting promise

September 24, 2014

While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.

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Alex and Ani promotes roots in music-themed Twitter contest

September 22, 2014

New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.

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Marni bolsters social media presence before 20th anniversary

September 19, 2014

Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.

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