Mall retailer Charlotte Russe is leveraging Outspoken’s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.
Apparel and accessories
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Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience.
Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.
EBay’s new location-based mobile application called Close 5 looks to innovate consumer-to-consumer online commerce, an area that is attracting a growing number of competitors such as Threadflip, Classy and others.
Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.
Mall retailer Charlotte Russe recently tried out Curalate’s Like2Buy mcommerce solution and saw a 60 percent click-through rate from the Like2Buy page to product pages.
Apparel and accessories brand Rebecca Minkoff has teamed with eBay to power its new tech-savvy store in New York that allows mobile connectivity and transforms the in-store shopping experience by incorporating digital components.
Children’s shoe retailer and marketer Stride Rite has launched an iPad application that measures a child’s foot size, helping parents feel more confident about their online purchases.
International retailer LamaLoLi, an online retailer of Disney, Star Wars and many other kids’ licensed apparel and accessory products, reports a significant increase in interaction rates and conversion following its launch of a mobile-optimized Web site.
Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store.