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Red Cross launches app for blood donors with retail rewards

September 9, 2014

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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Apple iWatch expected to address demand for payments-enabled wearables

September 5, 2014

Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.

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Zalando’s image recognition app makes shopping easier

September 5, 2014

Europe’s largest online retailer, Zalando SE, is testing an image recognition application that allows users to photograph people’s outfits and get recommendations for similar clothing items.

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Peer-to-peer shopping apps: Which one will survive?

August 29, 2014

Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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Juicy Couture fashions mobile-optimized site to meet upscale shoppers’ expectations

August 28, 2014

Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.

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Lacoste’s new app plays up NYC tennis courts, store locations

August 26, 2014

Apparel and accessories brand Lacoste has released a new mobile application to activate New York City’s tennis players by directing them to nearby courts and store locations to shop for tennis gear.

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Adidas miZX Flux app takes customization to new level

August 25, 2014

Sneaker maker adidas has launched a mobile application that allows users to customize their next sneaker order with a photo taken on their mobile device.

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

August 19, 2014

British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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Wanelo launches push notifications for sale items

August 19, 2014

Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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RetailMeNot deploys geofencing at 180 colleges for back-to-school blitz

August 15, 2014

PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.

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