Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.
Apparel and accessories
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BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.
BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.
Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.
Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.
American Eagle Outfitters is driving sales conversions among Facebook users by sponsoring ads that expand into a full-screen denim guide, enabling consumers to toggle through several jean styles before visiting the retailer’s mobile site to make a purchase.
With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.
J. Crew enabled its Instagram followers to be the first to purchase a new pair of sunglasses available in limited quantity by clicking the link in its bio, resulting in all merchandise being sold out within several hours.
Adidas and Urban Outfitters are partnering up to drive sales of their new collaboration through an email campaign that combines links to purchase with street-style images.
Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize.