Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.
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Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.
PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.
Restaurant chain Friendly’s is using a new mobile survey platform so it can speed up the process for adding new items to the menu that customers want.
Hotels4U.com recently increased the number of searches taking place on mobile devices by 61 percent following an optimization strategy using A/B and multivariate testing.
With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.
SAN FRANCISCO – The task of measuring mobile is not easy given the numerous operating systems, devices, requirements and rapid evolution that must be navigated to obtain credible data, per panelists at CTIA.
Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.