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Users spend 42pc of media time, 12pc marketing spend on mobile: Facebook exec

November 3, 2016

NEW YORK – An executive from Facebook at ad:tech New York 2016 gave marketers a crash course in working within Facebook’s API, touting the platform’s fecundity as users spend 20 percent of their mobile time between Facebook and its largest acquisition, Instagram.

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Bad Moms case study makes a strong argument for digital advertising

October 17, 2016

Bad Moms, one of the summer’s biggest hit comedies, is the subject of a new case study in digital advertising which approaches the issues of measuring its efficacy in an innovative new way.

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JetBlue’s dynamic ads drive sales with real-time updates to targeted consumers

April 27, 2016

NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.

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JetBlue’s success stems from data collection, says Qualtrics exec

June 17, 2015

NEW YORK – A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has done a commendable job of combining transactional data and market research to better understand the customer experience and fuel future enhancements.

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Denny’s exec: Location-based messaging lifts store visits, augments brand

March 19, 2015

NEW YORK – A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales.

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Mobile is bridge to better in-store experiences, claims REI exec

February 20, 2015

PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.

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In-app recommendations, sales assistance crucial for driving mcommerce: report

February 6, 2015

Consumers are increasingly looking to recommendations and assistance options within mobile applications during the shopping process, suggesting that merchants should not overlook the initial buying experience in their efforts to streamline the checkout process, according to a report from Contact Solutions.

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Urban Outfitters pinpoints customers’ goals to maximize mobile investment

October 7, 2014

LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value.

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1800Flowers prioritizes data over mobile for contextual relevance

October 1, 2014

NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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