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JetBlue’s success stems from data collection, says Qualtrics exec

June 17, 2015

NEW YORK – A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has done a commendable job of combining transactional data and market research to better understand the customer experience and fuel future enhancements.

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Denny’s exec: Location-based messaging lifts store visits, augments brand

March 19, 2015

NEW YORK – A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales.

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Mobile is bridge to better in-store experiences, claims REI exec

February 20, 2015

PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.

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In-app recommendations, sales assistance crucial for driving mcommerce: report

February 6, 2015

Consumers are increasingly looking to recommendations and assistance options within mobile applications during the shopping process, suggesting that merchants should not overlook the initial buying experience in their efforts to streamline the checkout process, according to a report from Contact Solutions.

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Urban Outfitters pinpoints customers’ goals to maximize mobile investment

October 7, 2014

LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value.

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1800Flowers prioritizes data over mobile for contextual relevance

October 1, 2014

NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives

June 20, 2014

NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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Mobile clicks on paid BTS search ads expected to double: report

June 18, 2014

Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.

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Staples’ latest technology development center will focus on personalized ecommerce

June 6, 2014

Staples has opened a second West Coast development lab, building its strategic focus on testing and launching innovative online selling models to optimize the ecommerce shopping experience.

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