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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives

June 20, 2014

NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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Mobile clicks on paid BTS search ads expected to double: report

June 18, 2014

Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.

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Staples’ latest technology development center will focus on personalized ecommerce

June 6, 2014

Staples has opened a second West Coast development lab, building its strategic focus on testing and launching innovative online selling models to optimize the ecommerce shopping experience.

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80pc of location signals in mobile are inaccurate: xAd exec

May 7, 2014

NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.

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Image-heavy responsive sites drag down mobile performance: report – Mobile Marketer

April 21, 2014

Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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Expedia, Orbitz harness Big Data for next-generation mobile booking

January 30, 2014

Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.

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Starbucks exec: Balance rigor and flexibility when testing new technology

January 15, 2014

NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.

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Sephora’s Black Friday mobile sales spike 300pc YOY

December 5, 2013

Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.

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