NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.
Staples has opened a second West Coast development lab, building its strategic focus on testing and launching innovative online selling models to optimize the ecommerce shopping experience.
NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.
Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.
Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.
Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.
PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.