Bad Moms, one of the summer’s biggest hit comedies, is the subject of a new case study in digital advertising which approaches the issues of measuring its efficacy in an innovative new way.
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NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.
NEW YORK – A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has done a commendable job of combining transactional data and market research to better understand the customer experience and fuel future enhancements.
NEW YORK – A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales.
PALM DESERT, CA – An REI executive at eTail West 2015 claimed that brands must integrate digital and marketing teams as they work to leverage mobile as a bridge solution to enhance in-store experiences.
Consumers are increasingly looking to recommendations and assistance options within mobile applications during the shopping process, suggesting that merchants should not overlook the initial buying experience in their efforts to streamline the checkout process, according to a report from Contact Solutions.
LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value.
NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.
PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.