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Expedia, Orbitz harness Big Data for next-generation mobile booking

January 30, 2014

Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.

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Starbucks exec: Balance rigor and flexibility when testing new technology

January 15, 2014

NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.

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Sephora’s Black Friday mobile sales spike 300pc YOY

December 5, 2013

Mobile played a big role for Sephora this past weekend thanks to personalized mobile tools that make consumers feel more comfortable buying from their smartphones and tablets.

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1800Flowers tests mobile fingerprinting for tracking cross-channel shoppers

August 15, 2013

PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.

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Friendly’s ensures a relevant menu with new mobile menu testing platform

August 5, 2013

Restaurant chain Friendly’s is using a new mobile survey platform so it can speed up the process for adding new items to the menu that customers want.

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Hotels4U drives 61pc increase in mobile searches using A/B, multivariate testing

May 31, 2013

Hotels4U.com recently increased the number of searches taking place on mobile devices by 61 percent following an optimization strategy using A/B and multivariate testing.

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Mobile coupon guidelines from MMA hope to make it easier to track ROI

March 8, 2013

With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.

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Most used mobile app is Web browser: CTIA panelist

October 8, 2010

SAN FRANCISCO – The task of measuring mobile is not easy given the numerous operating systems, devices, requirements and rapid evolution that must be navigated to obtain credible data, per panelists at CTIA.

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Mobile commerce will continue its growth in 2010

January 11, 2010

Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.

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BlackBerry, iPhone are recession proof: ABI Research

November 2, 2009

ABI Research found that 291.1 million mobile devices were shipped in the third quarter of 2009, which is evidence of how attached consumers are to mobility.

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