Analytics


Mobile coupon guidelines from MMA hope to make it easier to track ROI

March 8, 2013

With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.


Most used mobile app is Web browser: CTIA panelist

October 8, 2010

SAN FRANCISCO – The task of measuring mobile is not easy given the numerous operating systems, devices, requirements and rapid evolution that must be navigated to obtain credible data, per panelists at CTIA.

Mobile commerce will continue its growth in 2010

January 11, 2010

Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.

BlackBerry, iPhone are recession proof: ABI Research

November 2, 2009

ABI Research found that 291.1 million mobile devices were shipped in the third quarter of 2009, which is evidence of how attached consumers are to mobility.

G5 Search Marketing adds mobile coupons for tracking

August 18, 2009

G5 Search Marketing Inc., a local advertising and measurement service provider, has added mobile coupons to its offering to help clients better track offline consumer activity.