With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.
SAN FRANCISCO – The task of measuring mobile is not easy given the numerous operating systems, devices, requirements and rapid evolution that must be navigated to obtain credible data, per panelists at CTIA.
Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.
ABI Research found that 291.1 million mobile devices were shipped in the third quarter of 2009, which is evidence of how attached consumers are to mobility.
G5 Search Marketing Inc., a local advertising and measurement service provider, has added mobile coupons to its offering to help clients better track offline consumer activity.