Advertising

Online retailer Zappos is running an interactive mobile ad campaign that lets consumers create their own spring style story and shop new fashion trends.

Luxury Daily today – Michael Kors ups mobile efforts for Mother’s Day campaign; Elliman luxury real estate magazine relaunch focuses on affluent lifestyle.

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

Luxury Daily today – De Beers, Clarisonic engage brides-to-be via watermarked ads; Oscar de la Renta reinvents social commerce via brand-controlled product sharing.

Luxury Daily today – Bentley offers virtual test drive in app update; Burberry fetes largest Asia-Pacific store via 4D spectacle.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

Luxury Daily today – 72pc affluent consumers have no spending limit in apps: study; Gucci uses actress endorsement for China-area accessories campaign.

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via a targeted mobile ad campaign.

Luxury Daily today – Porsche revs up mobile presence with print-QR code combo; Bottega Veneta flaunts customization via interactive ads.

Luxury Daily today – Vogue Paris revamps mobile offerings to include site, new platforms; How luxury brands can target deep-pocketed brides.