Advertising

Marriott’s Fairfield Inn & Suites is using mobile video advertisements to drive last-minute hotel bookings.

Luxury Daily today – Net-A-Porter bolsters mobile presence with app update; David Yurman polishes social platform with f-commerce.

Mobile Marketer today – Coca-Cola hoists brand image in mobile ad campaign; Washington Post exec: App discoverability is a big challenge.

Luxury Daily today – Mobile vital to feed consumer cravings: WWD exec; How throwing out the playbook got Audi back in the game.

Luxury Daily today – TAG Heuer stamps mobile call-to-action on Vogue ad; American Express CEO: Reinvention, constant values ingredients for digital transformation.

Luxury Daily today – Four Seasons pushes bridal expertise via mobile, digital; BRIC slowdown could affect second-half 2012 luxury progress.

Luxury Daily today – Double-digit spend increase expected for most-affluent US consumers: study; Harrods fine-tunes customer experience via employee etiquette lessons.

Luxury Daily today – Ritz-Carlton steps up mobile game via iPhone, Android apps; Land Rover strengthens consumer lifestyle via online magazine.

Luxury Daily today – Celebrity Cruises builds database via mobile calls-to-action; 70pc affluent males prefer online shopping: study.

Luxury Daily today – Breguet matches competitors with mobile history, collection showcase; Do luxury brand Olympics sponsorships work?