Advertising

Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.

Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.

Online marketplace eBay Inc. took first place in the competition for the 2009 Mobile Retailer of the Year award.

Retail giant American Eagle Outfitters Inc. took second place in the competition for the 2009 Mobile Retailer of the Year award.

Sears Holdings and Target tied at third place for the 2009 Mobile Retailer of the Year award.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Shoebuy.com, an online retailer of footwear, accessories and other related apparel, launched a new mobile commerce application for Apple’s iPhone and iPod touch.