Advertising

Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

Hearst’s Marie Claire is letting readers shop from more than 200 luxury brands via the pages of its September issue.

Puma is sponsoring the Runner’s World magazine iPad application, letting users shop via the footwear giant’s mobile-optimized site within the publication’s application.

Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.

A Toy Story 3 campaign in the Asia-Pacific region demonstrates how the mobile ticketing experience can be enriched by an HTML5 iPhone ad.

NEW YORK – Payment models and measurement metrics are still evolving for mobile advertising, according to panelists at the Mobile Marketing and Media 2010 conference.

NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap.

HSBC, official banking partner of Wimbledon, has launched a campaign targeting tennis fans in New York with print ads featuring mobile QR codes.

NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.