Advertising

Luxury Daily today – Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Luxury Daily today – Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours.

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

Luxury Daily today – Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.

Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

Luxury Daily today – Lexus combines mobile, TV for youth awareness; Orient-Express seeks improved guest experience through tech boost.

Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.

Today in luxury marketing – Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?

Luxury Daily today – Crystal Cruises expands rebranding campaign via photo-sharing app; Dolce & Gabbana eyes aspirationals through vintage social video.