Luxury Daily today – Yacht Partners International bring mobile to yachting world; Omnichannel strategies needed in Chinese ecommerce: report.
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Luxury Daily today – Jaeger-LeCoultre touts moonphase complications via mobile; Affluents less confident about travel plans this year: report.
European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.
Luxury Daily today – 51pc of world uses social media: report; Payment security top priority for retailers in 2015.
Luxury Daily today – Zenith tutorializes watch maintenance with mobile app – Luxury Daily; Christie’s sees 60pc increase in ecommerce art sales.
Luxury Daily today – 43pc of consumers prefer to shop online: IBM; Tiffany calls in the “Concierge of Love” for gift giving advice.
NEW YORK – Marketing executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference urged mcommerce players to provide utility, value and frictionless experiences as mobile payments are not yet in a position to overtake credit card or cash solutions.
Luxury Daily – Avoid the deadly sins of luxury marketing: Wealth-X exec; Neiman Marcus assists purchase decisions with digital mirror.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHubJanuary 15, 2015
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.
Luxury Daily today – Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases.