Advertising

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Frank & Oak grabs viewers with mcommerce-enabled interactive video ads

March 31, 2015

Online men’s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.

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Monetizing social media can hurt luxury branding: Spring exec – Luxury Daily

March 31, 2015

Luxury Daily today – Monetizing social media can hurt luxury branding: Spring exec; First Karl Lagerfeld retrospective traces designer’s hands-on approach.

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Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily

March 30, 2015

Luxury Daily today – Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape.

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Victor brings charter service to consumer fingertips with app – Luxury Daily

March 27, 2015

Luxury Daily today – Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.

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Bergdorf cooks up recipe book awareness with Instagram tie-in – Luxury Daily

March 26, 2015

Luxury Daily today – Bergdorf cooks up recipe book awareness with Instagram tie-in; Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X.

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Opulent Jewelers makes consignment “a snap” with mobile app – Luxury Daily

March 25, 2015

Luxury Daily today – Opulent Jewelers makes consignment “a snap” with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.

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Jenn-Air uses Architectural Digest ads to further home show efforts – Luxury Daily

March 24, 2015

Luxury Daily today – Jenn-Air uses Architectural Digest ads to further home show efforts; Combat post-recession luxury drought by understanding careful consumers: report.

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Vogue opens its address book for City Directory content – Luxury Daily

March 23, 2015

Luxury Daily today – Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels.

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Gucci collaborates with Will.i.am to create wearable tech device – Luxury Daily

March 20, 2015

Luxury Daily today – Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.

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Wendy’s exec urges marketers to tap partners’ expertise for mobile success

March 19, 2015

NEW YORK – A Wendy’s executive at the 2015 Mobile Marketing Association Forum New York said brands should feel no shame about lacking mobile marketing expertise provided they are partnered with a mobile expert who can show them the way.

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