LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.
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U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.
Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.
According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.
Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.