Quiznos enhances geotargeting with behavioral data to drive coupon redemptions
June 18, 2013Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Luxury Daily today – Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.
Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
Brokerage firm Charles Schwab is significantly increasing its investment in tablet advertising with a new campaign that aims to drive awareness for its financial consulting services.
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Luxury Daily today – Four Seasons Hong Kong enlivens young travelers with Instagram campaign; Burberry engages consumers in branded peer-to-peer communication via Google.
Luxury Daily today – Starwood teases South American properties via tablet app; 63pc of ultra-affluent consumers find newspaper advertising most effective: report.
Luxury Daily today – Harrods targets London shoppers via mobile scavenger hunt; Hugo Boss to reach young, American consumers with Jason Wu appointment.