Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.
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Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.
Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.
Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.
Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.
Luxury Daily today – Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.
Luxury Daily today – Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.
Luxury Daily today – Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.
Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience.
Luxury Daily today – Estée Lauder prompts consumer research with Vogue ad; Harrods aids Boodles’ high-jewelry awareness with month-long display.