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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

February 5, 2016

Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.

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BMW partners with Moovit to extend mobility platform – Luxury Daily

February 4, 2016

Luxury Daily today – BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.

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Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot – Luxury Daily

February 3, 2016

Luxury Daily today – Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.

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Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily

February 2, 2016

Luxury Daily today – Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.

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Bulgari reveals perfect mistake after more than a decade of waiting – Luxury Daily

February 1, 2016

Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.

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Bang & Olufsen grants total control via connected mobile app – Luxury Daily

January 29, 2016

Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.

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Jean Paul Gaultier provides perspectives on couture show through Periscope – Luxury Daily

January 28, 2016

Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.

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Tiffany aims for proposal placement with extensive mobile ads – Luxury Daily

January 27, 2016

Luxury Daily today – Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce.

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Worth New York sees stylistic shift in private shopping model

January 26, 2016

Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.

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Social media engagement proves all publicity is good publicity: Fashionbi – Luxury Daily

January 26, 2016

Luxury Daily today – Social media engagement proves all publicity is good publicity: Fashionbi; Chinese New Year do’s and don’ts for luxury brands and retailers.

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