Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.
Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.
Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.
Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.
Luxury Daily today – 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.
Luxury Daily today – Bergdorf promotes “Scatter My Ashes” via mobile ad; Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity.