Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.
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Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.
Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.
Luxury Daily today – BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.
Luxury Daily today – Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.
Luxury Daily today – Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.
Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.
Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.
Luxury Daily today – Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce.