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Snacks brands need meaningful content to drive in-store purchases via social

October 31, 2014

Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 31, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Bentley updates app to accommodate newer models – Luxury Daily

October 31, 2014

Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.

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Chanel shows off fall handbags via interactive mobile ad – Luxury Daily

October 30, 2014

Luxury Daily today – Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory.

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Neiman Marcus simplifies purchase process with mobile photo feature – Luxury Daily

October 29, 2014

Luxury Daily today – Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 28, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Loro Piana aims for conversions with new mobile site – Luxury Daily

October 28, 2014

Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.

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La Mer targets jetsetters with skin-protecting travel regimen – Luxury Daily

October 27, 2014

Luxury Daily today – La Mer targets jetsetters with skin-protecting travel regimen; Neiman Marcus launches MyNM to personalize ecommerce.

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Mercedes-Benz lets consumers customize GLA model on Instagram – Luxury Daily

October 24, 2014

Luxury Daily today – Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores.

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Lexus assists early-stage research with apps – Luxury Daily

October 23, 2014

Luxury Daily today – Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report.

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