Quiznos enhances geotargeting with behavioral data to drive coupon redemptions
June 18, 2013Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Advertising
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental
June 18, 2013Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app – Luxury Daily
June 18, 2013Luxury Daily today – Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.
Macy’s showcases Impulse collection through shoppable mobile campaign
June 17, 2013Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
Charles Schwab significantly increases tablet ad budget to drive investments
June 17, 2013Brokerage firm Charles Schwab is significantly increasing its investment in tablet advertising with a new campaign that aims to drive awareness for its financial consulting services.
Vertu exec: Mobile consumers desire sensory brand experience – Luxury Daily
June 17, 2013Luxury Daily today – Vertu exec: Mobile consumers desire sensory brand experience; Proposed luxury counterfeiting bill drills consumers, sparks awareness.
IWC exalts Mercedes-AMG partnership with mobile ad – Luxury Daily
June 14, 2013Luxury Daily today- IWC exalts Mercedes-AMG partnership with mobile ad; Dior broaches fall collection with commercials, social media.
Four Seasons Hong Kong enlivens young travelers with Instagram campaign – Luxury Daily
June 13, 2013Luxury Daily today – Four Seasons Hong Kong enlivens young travelers with Instagram campaign; Burberry engages consumers in branded peer-to-peer communication via Google.
Starwood teases South American properties via tablet app – Luxury Daily
June 12, 2013Luxury Daily today – Starwood teases South American properties via tablet app; 63pc of ultra-affluent consumers find newspaper advertising most effective: report.
Harrods targets London shoppers via mobile scavenger hunt – Luxury Daily
June 11, 2013Luxury Daily today – Harrods targets London shoppers via mobile scavenger hunt; Hugo Boss to reach young, American consumers with Jason Wu appointment.
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