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Yacht Partners International bring mobile to yachting world – Luxury Daily

January 26, 2015

Luxury Daily today – Yacht Partners International bring mobile to yachting world; Omnichannel strategies needed in Chinese ecommerce: report.

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Jaeger-LeCoultre touts moonphase complications via mobile – Luxury Daily

January 23, 2015

Luxury Daily today – Jaeger-LeCoultre touts moonphase complications via mobile; Affluents less confident about travel plans this year: report.

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European Wax Center taps Oscars, Fifty Shades for brow campaign

January 22, 2015

European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.

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51pc of world uses social media: report – Luxury Daily

January 22, 2015

Luxury Daily today – 51pc of world uses social media: report; Payment security top priority for retailers in 2015.

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Zenith tutorializes watch maintenance with mobile app – Luxury Daily

January 21, 2015

Luxury Daily today – Zenith tutorializes watch maintenance with mobile app – Luxury Daily; Christie’s sees 60pc increase in ecommerce art sales.

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43pc of consumers prefer to shop online: IBM – Luxury Daily

January 20, 2015

Luxury Daily today – 43pc of consumers prefer to shop online: IBM; Tiffany calls in the “Concierge of Love” for gift giving advice.

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… Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say

January 16, 2015

NEW YORK – Marketing executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference urged mcommerce players to provide utility, value and frictionless experiences as mobile payments are not yet in a position to overtake credit card or cash solutions.

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Avoid the deadly sins of luxury marketing: Wealth-X exec – Luxury Daily

January 16, 2015

Luxury Daily – Avoid the deadly sins of luxury marketing: Wealth-X exec; Neiman Marcus assists purchase decisions with digital mirror.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub

January 15, 2015

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Times of turmoil provide creative freedom for brave luxury brands – Luxury Daily

January 15, 2015

Luxury Daily today – Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases.

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