Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.
Luxury Daily today – Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.
Luxury Daily today – Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.
Luxury Daily today – Injecting heritage into mobile games builds brand community; Prada’s anti-paradise video accentuates accessories from print campaign.
Luxury Daily today – Jaguar builds upon F-Type Coupé myth via Instagram video; Fashion brands embrace spirit of giving with holiday charity initiatives.
EBay is making a last-minute push in persuading consumers to download its RedLaser shopping application this Thanksgiving weekend with a new engaging iAd campaign.
Mobile ticketing aggregator SeatGeek is leveraging mobile advertising to retarget consumers that have downloaded the company’s application to drive repeat traffic and sales.
Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests – Luxury DailyNovember 27, 2013
Luxury Daily today – Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests; Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album.
Luxury Daily today – Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.
Luxury Daily today – Rolls-Royce celebrates color via Instagram to popularize bespoke services; Burberry reinvigorates microsite for the holidays to expand reach.