Luxury Daily today – Luxury email unique opens, click-throughs down in Q2; Ferragamo reworks classic styles for kids in miniature capsule.
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Luxury Daily today – Chanel touts youthful edge in Willow Smith-fronted eyewear spot; Louis Vuitton takes supernatural approach for Printemps takeover.
Luxury Daily today – Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign.
Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.
Luxury Daily today – Hugo Boss morphs office space into dance floor in energetic fall effort; Lifestyle benefit beginning to outweigh traditional luxury stories.
Luxury Daily today – Consumers’ retail journey to improve with amplified social media strategy; Barneys shows off youngsters’ creativity in fall fashion film.
Luxury Daily today – Mercedes-Benz revs up interest in US Open through tennis mockumentary; Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration.
Luxury Daily today – Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s; Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
Luxury Daily today – How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.
Luxury Daily – Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?