Luxury Daily today – Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.
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Luxury Daily today – Bergdorf cooks up recipe book awareness with Instagram tie-in; Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X.
Luxury Daily today – Opulent Jewelers makes consignment “a snap” with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.
Luxury Daily today – Jenn-Air uses Architectural Digest ads to further home show efforts; Combat post-recession luxury drought by understanding careful consumers: report.
Luxury Daily today – Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels.
Luxury Daily today – Gucci collaborates with Will.i.am to create wearable tech device; Printemps celebrates spring renewal in 150th anniversary campaign.
NEW YORK – A Wendy’s executive at the 2015 Mobile Marketing Association Forum New York said brands should feel no shame about lacking mobile marketing expertise provided they are partnered with a mobile expert who can show them the way.
Luxury Daily today – Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
Luxury Daily today – Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report.
Luxury Daily today – Gotham Air provides taxi services via helicopter with mobile app; 10 key trends in luxury retail.