Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinentalJune 18, 2013
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app – Luxury DailyJune 18, 2013
Luxury Daily today – Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.
Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
Brokerage firm Charles Schwab is significantly increasing its investment in tablet advertising with a new campaign that aims to drive awareness for its financial consulting services.
Luxury Daily today – Vertu exec: Mobile consumers desire sensory brand experience; Proposed luxury counterfeiting bill drills consumers, sparks awareness.
Luxury Daily today- IWC exalts Mercedes-AMG partnership with mobile ad; Dior broaches fall collection with commercials, social media.
Luxury Daily today – Four Seasons Hong Kong enlivens young travelers with Instagram campaign; Burberry engages consumers in branded peer-to-peer communication via Google.
Luxury Daily today – Starwood teases South American properties via tablet app; 63pc of ultra-affluent consumers find newspaper advertising most effective: report.
Luxury Daily today – Harrods targets London shoppers via mobile scavenger hunt; Hugo Boss to reach young, American consumers with Jason Wu appointment.