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Marc Jacobs films store associate commutes to further brand identity – Luxury Daily

July 28, 2014

Luxury Daily today – Marc Jacobs films store associate commutes to further brand identity; Yoox partners with WeChat to socialize mobile commerce.

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The Ritz-Carlton aggregates UGC to scale memories campaign – Luxury Daily

July 25, 2014

Luxury Daily today – The Ritz-Carlton aggregates UGC to scale memories campaign; Dior explores art heritage in summer-long content series.

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Mercedes places fans in driver’s seat with new app – Luxury Daily

July 24, 2014

Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.

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Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily

July 23, 2014

Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.

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Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

July 22, 2014

Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.

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Hotel brands must improve metasearch visibility: L2 – Luxury Daily

July 21, 2014

Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.

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Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

July 18, 2014

Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.

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Mercedes-Benz hands off Instagram control with photo passes – Luxury Daily

July 17, 2014

Luxury Daily today – Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.

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Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily

July 16, 2014

Luxury Daily today – Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.

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Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily

July 15, 2014

Luxury Daily today – Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.

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