Opinion

Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.

Though still early in its development, mobile is emerging as the most imbalanced medium in terms of ad spending versus share of time spent.

By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.

All too often we allow the euphoria of the launch of a campaign to distract us from what lays beneath the campaign – incredibly powerful and meaningful data.

We are in the mobile era. Applications have become a part of life for consumers, from the way they shop, to the way they make appointments or pay bills.

As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.