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Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.

Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.

When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.

It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.

We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven’t solved our digital angst on the PC?

Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.

Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.