Opinion

QR codes help brands and retailers convert impressions into interactions on a personal and a trackable level.

Since the credit, debit and terminal infrastructure is so established in the U.S., it is questionable whether there is a need for a different way of doing proximity payments.

What role do mobile devices such as the iPhone, iPad, Android phones and BlackBerry play in the organization’s business efficiency?

The need to execute and record tax-accurate transactions has stood in the way of widespread adoption of many efficiency-enhancing mobile retail technologies.

To drive mobile commerce initiatives, retailers and CPG companies need to communicate bi-directionally with customers and prospects effectively via mobile.

Two years ago, Foursquare launched its location-based service and since then the number of companies offering similar check-in software has grown into a micro but popular industry.

The new retail reality is that Internet information is almost always combined by the consumer with store purchasing. The winners will embrace the Internet, not deflect it.

In the last two years almost every self-respecting marketing manager wanted an iPhone app, despite the fact that less than 3 percent of the Dutch population owns an iPhone.

One of the most important decisions in launching a successful mobile application is determining how to drive downloads.

Consumer behavior on a mobile device is distinct from that on a PC. Mobile users are not typically browsing Web sites, but are deliberately searching for a product.