Do luxury brand collection preorders generate buzz or revenue?
Luxury fashion houses and retailers that offer preorders straight from the runway are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.
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Hermès taps techy microsite to push collection, lifestyle
French brand Hermès is using a microsite called “Knot What You Think” to push its fall collection and legacy, using bright and interactive colors, music and imagery to entertain consumers.
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Lancôme establishes charity day to push donation, sales
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Thompson Hotels takes bite of Big Apple through food truck concierge service
Thompson Hotels is giving consumers a taste of New York cuisine through its new Food Truck Concierge that allows visitors to navigate and locate their favorite mobile food sources with insider knowledge.
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Dom Pérignon bolsters awareness through Las Vegas wedding packages
Capitalizing on the lucrative Las Vegas wedding industry, Champagne brand Dom Pérignon is hosting two limited-edition wedding packages centered on the 12/12/12 date.
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Casa de Campo pushes e-newsletter signups via QR code
Casa de Campo resort in La Romana, Dominican Republic, is letting readers of the October issue of Modern Luxury’s Manhattan magazine interact with its print advertisement via a QR code that encourages email signups with special offers.
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Burberry, Hermès, Carine Roitfeld and luxury automakers – News briefs
Today in luxury marketing – Burberry sales hold up better than expected; Hermès puts bigger focus on menswear; Carine Roitfeld adds Harper’s Bazaar to her portfolio; Ultra-luxury SUVs from Bentley and Lamborghini may be delayed.
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Mobile planning for social integration
At least 10 percent of consumers around the world use mobile social media, thanks to the growth of services such as Facebook and China’s QQ.
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