Harrods, Mr Porter broadcast London Fashion Week to show versatility
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
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Burberry delivers faster fashion with ecommerce feature
British apparel brand Burberry is allowing consumers to purchase pieces from its fall menswear collection immediately after the runway show.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Departures goes for snarky to start new year
Cartier, Breguet and Richard Mille lead advertisers in the January/February issue of Departures that explores 122 people, places and things worth knowing in 2014 and breaks tradition with a comic strip cover.
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Cartier targets jetsetting New York Times readers with mobile ad
French Jeweler Cartier is promoting its “Style and History” exhibit in the Grand Palais in Paris with a mobile ad on the New York Times style section to spur travelers to visit the display if in the city.
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How to build a better Android shopping app
While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.
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Bentley, Iraqi city, high fashion and fashion shows – News briefs
Today in luxury marketing – Bentley sees steady luxury sales in 2014; How has Iraqi city become a luxury property hot spot?; High fashion: a Q&A with Helen Lambert; Show business: are fashion shows still relevant?
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Location-based advertising bridges online and physical retail
Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.
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