Harrods departs from norm with in-flight fashion show
British department store Harrods partnered with British Airways to host a fashion show mid-flight on an A380 plane.
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Aston Martin reputation remains intact following recall
British automaker Aston Martin recently broadened its recall net due to a faulty throttle pedal, but the brand’s limited production lines and the seemingly quick-fix problem allow for a swift redressing of consumer concerns.
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Bergdorf Goodman turns windows over to artists to showcase creativity
New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.
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Omega breaks down 80 years of Olympic timekeeping
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
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Longchamp infuses broad range of products with spring energy
French accessories brand Longchamp released a sunny spring campaign video featuring fashion personality Alexa Chung to get consumers ready for the seasonal shift.
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Four Seasons Maui highlights local involvement with voluntourism offers
Four Seasons Resort Maui at Wailea, HI, is inviting affluent consumers with a penchant for charity to participate in a range of community “voluntourism” offers.
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Cartier nudges couples with engagement ring mobile ad
French jewelry maison Cartier is targeting affluent consumers planning to pop the question with an advertisement for its Trinity Ruban engagement rings on The New York Times’ mobile-optimized Web site.
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Hugo Boss, Ferrari, Mercedes and Rolls-Royce – News briefs
Today in luxury marketing – Hugo Boss full-year profits gain 7pc; Italy Ferrari says will not move brand to the Netherlands; Mercedes to lower incentives as demand outstrips supply; Rolls-Royce celebrates Sir Malcolm Campbell’s water speed record.
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Mobile commerce and the consumer packaged goods arms race
Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.
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App discovery: How to master search and browse to get downloaded
To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
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