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Cartier hits mobile stride with fully-optimized banner ads – Luxury Daily

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November 18, 2011

Cartier hits mobile stride with fully-optimized banner ads
Jeweler Cartier has implemented rich-media banner advertisements on The New York Times mobile site to spread the reach of its Mechanics of Passion video series for its Calibre watch.
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Zegna nabs early shoppers with Thanksgiving incentive email campaign
Italian label Ermenegildo Zegna targeted consumers with an email offering free shipping on its Autumn/Winter 2011 collection as a Thanksgiving gift and was one of the few retailers to offer a turkey day-themed promotion.
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Leon Max sparks intrigue with ghostly Spring 2012 collection film
Fashion label Leon Max is leaping into the artistic video realm with a newly-released surrealist, ballet-inspired drama that features pieces from its Spring 2012 collection.
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WWD Summit brought more intelligent discussions on digital, China: WWD editor
The top executives from major luxury brands both spoke and attended Women’s Wear Daily’s Apparel and Retail CEO Summit 2011 earlier this week, generating discussions in best practice, lessons learned and forward-thinking strategies in the industry.
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St. Regis bolsters cultural reputation with jazz club installations
Starwood Hotels & Resorts’ St. Regis hotels are partnering with Jazz at Lincoln Center in New York to open a series of jazz clubs at branded properties worldwide.
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Lanvin, Bottega Veneta, Vena Cava and Armani – News briefs
Today in luxury marketing – Lanvin’s Christmas tree for Claridge’s; Bottega Veneta’s holiday playlist; Vena Cava reportedly in dire financial trouble; Armani revamps Hong Kong complex in Chater House.
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Mobile advertising: Much maligned, much underestimated
There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.
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