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Cartier explores treacherous terrains in paid New York Times campaign – Luxury Daily

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August 5, 2015

Cartier's Calibre de Cartier Carbon Diver timepiece

Cartier’s Calibre de Cartier Carbon Diver timepiece

Cartier explores treacherous terrains in paid New York Times campaign
French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.
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Bally paints nostalgic scene with Wes Anderson-inspired campaign
Swiss apparel and accessories brand Bally is taking a nostalgic trip to the 1960s with its autumn/winter 2015 campaign that takes place on a vintage-inspired film set.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Selfridges brings underground food labels into the spotlight
British department store chain Selfridges is introducing previously undiscovered food artisans to consumers through a culinary campaign.
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What effect will Donald Trump’s controversial campaign statements have on his hospitality brand?
As Trump Hotel Collection chairman Donald Trump campaigns for the Republican presidential ticket, will his tendency towards polarizing statements present a challenge for his hospitality chain?
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Omega plants seeds for legacy-building via social project in Brazil
Switzerland’s Omega is gearing up to reprise its role as the official timekeeper of the 2016 Olympic Games in Rio de Janeiro through a social action countdown.
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New marketing strategies are needed to target Generation Z
Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.
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Mercedes, BMW and Audi acquire Here but will other automakers play along?
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
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Rolls-Royce, Bang & Olufsen, Four Seasons and Saks – Live news
Luxury Daily’s live news from Aug. 4 – Rolls-Royce completes bespoke trio with musically inspired vehicle; Bang & Olufsen takes matters into its own hands with touch technology; Four Seasons enters South Korea with new Seoul location; Saks provides makeup advice for women undergoing cancer treatment.
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Burberry, Alexander McQueen, Yoox and automakers – News briefs
Today in luxury marketing – Burberry beauty bows in Hong Kong, Shanghai; Alexander McQueen: Savage Beauty is most popular show in V&A’s history; Yoox sees business growth in 2015 as it gears up for NAP merger; Why more millennials are leasing luxury cars.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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