Tetherball is powering the mobile loyalty and rewards program. Carl’s Jr. claims that mobile lets it reach a broad range of customers well beyond its traditional loyal base of core customers.

“Mobile marketing is gaining momentum,” said Scott Yancey, founder/CEO of Tetherball, Carmel, IN. “We are measuring redemption rates and the program is delivering high redemption rates.

“Customer acceptance of the program seems high,” he said.

Tetherball is a mobile loyalty services provider.

The Carl’s Jr. mobile rewards program is up and running in 37 Oklahoma locations and two Northern Texas locations.

So far the program has seen redemption rates as high as 39 percent.

Customers opting into the program receive, on average, one text coupon offer per week. 

Tracking the mobile program success is simple.

Text offers include special promotional codes within the message that allow stores to keep track of redemptions via their point-of-sale systems.

“The strategy of the mobile rewards program is to encourage existing customers to visit more frequently and promote key products,” Mr. Yancey said.

Because most people today – both young and old – are using their mobile phones for just about everything, mobile seemed like the best way for Carl’s Jr. to reach out to new demographics.

Mr. Yancey said that mobile is the very best way to deliver messages to consumers and has a very high read rate.

Tetherball has experience in providing the fast-food industry with mobile services to acquire and reward customers. It has worked with Dairy Queen for mobile loyalty as well.

The company is providing Carl’s Jr. with a full-service approach. It is supplying the mobile connectivity and managing the technical aspects of the program.

Additionally, Tetherball is assisting in the marketing and implementation. 

“We have the entire marketing area involved (the whole state participating) and the crewmembers engaged,” Mr. Yancey said. “The pacing of our messages seems to be accurate with what members are looking for.”