CardStar launched a complementary version of its smartphone application for the iPad that transforms coupon discovery into a customized experience.

The application leverages the tactile and visual utility of tablet devices like the iPad to help consumers discover, tailor and redeem coupons from their preferred retailers and brands. CardStar’s iPad application presents businesses with the opportunity to tap existing loyalty program subscribers and test out new mobile marketing strategies with minimal risk.

“The biggest challenge for consumers is finding offers that pertain to the interest for the places they like to shop,” said Andy Miller, CEO of Card Star, Boston. “By focusing on where they already have loyalty program memberships, CardStar can send them offers that make sense instead of a flurry of ones they don’t care about.

“The iPad platform provides an interface that lends itself well to coupon discovery and the ability to really dive deeper into the coupon content that you wouldn’t have the space for on a smartphone screen or paper coupon,” he said.

CardStar’s iPad application features scissor-free coupon clipping and hassle-free redemption.

To select a coupon, consumers can drag and drop it onto the corresponding merchant’s digital loyalty card inside of CardStar for iPad.

To redeem saved coupons, consumers just need to use the loyalty card at checkout, whether it’s the original plastic one or digital version in the CardStar smartphone application (iPhone, BlackBerry and Android).

Coupons can be emailed to friends and family through the application and users can also automatically check-in through Foursquare at checkout.

CardStar offers filters so users can easily see coupons they have previously selected or search for those from specific brands.

The company plans to continue to expand to other popular platforms and work with more retailers and brands to help fully populate the application with as many offers as possible to provide value to customers.

“CardStar’s strategy is to differentiate from other loyalty card management and consolidation companies by moving beyond just being a utility app and becoming a platform that provides everything to connect consumers with the place they like to shop,” Mr. Miller said.

“Our recent Foursquare integration and Zavers partnerships are stepping stones towards this goal and we’re continuously looking for other third party services that make sense to push through CardStar,” he said.