Auto marketers’ challenge: building channels to reach mobile shoppers
Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.
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Super Bowl sparked social chatter, not sales, despite expensive ads
Super Bowl advertisers may not have received a big direct sales bump from their highly watched ads, but the big game itself was the most talked about on social ever, suggesting the huge upside social integration could bring future Super Bowl advertisers.
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Jeep’s mobile ads provide context for controversial Super Bowl commercial
American automaker Jeep is aiming to clarify its reasoning behind its newest TV commercial that premiered during the Super Bowl with mobile ads on publisher apps, such as USA Today, that click through to its Web site and explain further.
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Twitter champions relevant brand experiences with Promoted Tweets syndication
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar targeted way, pushing content that is relevant to users in the moment.
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NBCUniversal hits fitness enthusiasts with mobile streaming yoga classes
NBCUniversal is catering to on-the-go fitness enthusiasts with the launch of a new yoga offering featuring on-demand content including six yoga sessions and a plethora of instructional videos that will be streamed on NBCSN and its convergent brand Radius’s iOS applications.
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