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Capital One launches sweepstakes to drive mobile banking adoption

November 11, 2011

A poster promoting the Capital One mobile banking sweepstakes

A new mobile sweepstakes from Capital One lets the brand engage with customers in a fun way while encouraging them to try its mobile banking services.

Capital One Financial Corp. offers a spectrum of mobile banking services, including apps for both iOS and Android, a feature-rich mobile site, text and voice alerts. The financial services company has seen significant growth in the use of these services and is using the sweepstakes to introduce them to more customers.

“We are so committed to providing our customers with a great online and mobile experience that we are running this sweepstakes to have some fun and encourage our customers to log in and experience the benefits of banking online and through our great mobile apps,” said Mark Andrews, a spokesman for Capital One, McLean, VA.

“Since the beginning of the year we’ve seen our online and mobile adoption increase by 450 percent,” he said.

“With this mobile sweepstakes we are hoping to encourage more of our customers to try our mobile app and experience the simplicity of banking via online or the mobile app.”

Channel of choice
Capital One, offers mobile banking applications that let customers access their current balances, view credit card rewards, make a payment, view recent transactions, pay bills and transfer funds between accounts.

During the sweepstakes period, customers are automatically entered into the sweepstakes every time they log into their Capital One mobile application account or mobile Web site account.

There is a daily drawing which gives customers the chance to win an Apple iPad.

Additionally, participants will also have the chance to win a grand prize at the end of the sweepstakes period.

The sweepstakes was launched on Nov. 9 and continues through Jan. 6, 2012. It is being promoted online, via email, inside bank branches and by contact center agents.
“Our digital mobile strategy is focused on providing our customers with a rich mobile and online banking experience,” Mr. Andrews said.

“More and more customers are using their mobile devices and meeting them in their channel of choice is going to critical to providing the best online experience possible,” he said.

“We’re making sure our customers have easy access to their accounts in this convenient channel.”

Final Take
Chantal Tode is associate editor on Mobile Commerce Daily, New York

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