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Candie’s finds We Heart It trumps Pinterest for engaging teens – Mobile Marketer

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May 9, 2014

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Candie’s finds We Heart It trumps Pinterest for engaging teens
After amassing 19,000 very engaged followers in a year on image-based social network We Heart It, Candie’s is the first to test out recently introduced native ads on the platform.
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Taco Bell enlists Tumblr to play up creative mobile storytelling 
Taco Bell continues to leverage mobile and social media with what it claims is the first-ever Tumblr comic book.
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Saatchi & Saatchi exec: Leverage mobile, social for smaller-budget brand building
NEW YORK – A Saatchi & Saatchi executive at the 2014 MMA Forum discussed two campaigns from Procter & Gamble and Lexus that highlight the growing trend towards leveraging user-generated and social content as cheaper alternatives in creating big branding campaigns.
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Phunware’s Digby deal brings much-needed retail know-how 
With mobile playing an increasingly important role in the path to purchase, Phunware has acquired Digby to significantly enhance its presence in the retail vertical.
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