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Can YouTube’s success survive coming deluge of mobile video content? – Mobile Marketer

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July 22, 2015

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Can YouTube’s success survive coming deluge of mobile video content? 
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
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IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
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Allergan latest to join women-empowerment trend to attract millennials 
Pharmaceutical brand Allergan has launched a social media campaign encouraging younger women to stay in the know regarding health and wellness, leveraging well-known personalities to better reach the millennial generation.
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Krispy Kreme cooks up 88pc engagement via incentivized Facebook game
Krispy Kreme found the right ingredients in a branded Facebook application game as it attempted to further mobile engagement among customers in Korea and advertise its new strawberry donuts.
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Fortnum & Mason peeks inside consumers’ picnic baskets for summer promotion
British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.
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