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Can subscription services help CPG marketers find mobile success? – Mobile Marketer

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July 21, 2016

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Can subscription services help CPG marketers find mobile success?
With Procter & Gamble launching a subscription service for Tide Pods and Unilever acquiring Dollar Shave Club for $1 billion, consumer packaged goods brands are looking for ways to combine mobile’s dual expertise in brand building and direct sales.
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Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes
Ferrara Candy Company’s Trolli brand is translating its brand quirkiness for a chatbot on Facebook Messenger that offers a range of activities in chat form, including giveaways and several surprises meant to appeal to young users.
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Old Navy partners with AwesomenessTV as social influencers extend reach
Old Navy is leveraging AwesomenessTV’s social influencers to prompt followers on social media to share what is special about their squad, showing off the growing importance of tapping content creators with large followings.
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Silk’n taps social followings of popular media brands
Hair removal tool brand Silk’n is partnering with women-centric publications on social media to garner attention that leverages Instagram, Snapchat and Twitter with unique content that coincides with each media brand.
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