Can Pokémon Go help brands catch consumers via sponsored locations?
As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.
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Emojis a missed opportunity for targeting 25-44 year olds: report
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old reach the symbols, according to a new report from Appboy.
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Magnum answers call for ice cream with free Uber delivery
Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the mobile application.
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Huffington Post vies for millennials’ attention with VR and emojis
Huffington Post is taking a strong stance in appealing to millennials and mobile-first consumers by upgrading its application to include virtual reality content and launching a comical emoji keyboard in relation to the Presidential election, as publications must continue to fight for users’ attention.
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