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Can location data save click-to-call’s attribution problem? – Mobile Marketer

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April 15, 2014

20364Can location data save click-to-call’s attribution problem?
The rise of location and sophisticated data may be just what brands need to justify continued click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
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Chrysler turns drivers into technicians via augmented reality
Chrysler will preview its upcoming three-dimensional augmented reality application, debuting in early May, this week at the New York Auto Show, which draws improvement from its previously successful Mopar AR app.
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Ahnu targets outdoor enthusiasts to generate 6.2pc click-through rate
Shoe brand Ahnu ran a targeted mobile advertising campaign last year that is now fueling the brand to continue to run other initiatives with application MapMyRun this year.
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New York Cares heats up coat drive with a mobile question
By using mobile to pose a question to New Yorkers and identify strong leads, nonprofit New York Cares was able to deliver a 2.05 percent click-through rate and help keep people warm during a bitterly cold winter.
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