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Can brands turn real-time Facebook Messenger chats into meaningful engagements? – Mobile Marketer

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April 13, 2016

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Can brands turn real-time Facebook Messenger chats into meaningful engagements?
Staples, Fandango, 1800Flowers and CNN are among the first brands to reach out directly to Facebook Messenger’s large audience as part of a chatbot push announced yesterday at an annual meeting held by Facebook for its developers.
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Ice Breakers attempts social media magic with individualized pushes, video
The Hershey Company’s Ice Breakers gum brand is leveraging Twitter’s First View, sponsored Instagram content and a dedicated Tumblr page and pairing them with television spots to scale up the audience for a new brand push.
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Jeep drives interactive mobile video views through optimized banner ads
Jeep recently generated a 43-second average in-view time by combining an optimized banner ad with interactive mobile video in a choose-your-own story format, driving success by not intruding on the reading experience.
Please click here to read the entire story on Mobile Marketer

Cheap mobile search traffic drags down spend on Google: report
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
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