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Can BlackBerry beat Windows Phone to become the third mobile OS? – Mobile Marketer

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January 30, 2013

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Can BlackBerry beat Windows Phone to become the third mobile OS?
After several years of declining market share, Research In Motion has a lot on riding on today’s introduction of its newest mobile operating system – BlackBerry 10 – and the first phones built on the platform.
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Chase exec: Build around a mobile-first mentality
SAN FRANCISCO – A Chase executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers turn to their mobile devices as a primary way to access their finances, the company is focusing on a mobile-first mentality.
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Knowing opportunity costs is biggest challenge for mobile email: Knotice exec
SAN FRANCISCO – A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.
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Coors Light makes Super Bowl XLVII social with mobile ad campaign
MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.
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Honda drives engagement for video campaign via mobile ads
For a recent Honda viral video campaign, the ratio of views to share was higher on mobile than on desktop pointing to the opportunity to drive engagement via smartphones and tablets.
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Hyper-local Super Bowl XLVII on goal line for small to midsize businesses
The football playoffs left a slew of disappointed fans in Boston and Atlanta, and ecstatic fans in San Francisco and Baltimore. But for small businesses with any sort of pigskin-and-gridiron association, there is precious little time for either crying or rejoicing. Their focus now must be on Super Bowl XLVII.
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