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Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot – Mobile Marketer

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Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot
Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform enabling brands to deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.
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Daily News digs into location for news personalization 
New York’s Daily News has launched a new mobile application that ties its content with location to make news reading more contextually-relevant.
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Crystal Light aims to bolster product sales with mobile, social effort
Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.
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12 verticals increase mobile advertising spend year-over-year: report
Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.
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