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Calvin Klein seduces Tinder users in brand’s latest jeans campaign – Mobile Marketer

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July 30, 2015

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Calvin Klein seduces Tinder users in brand’s latest jeans campaign
Calvin Klein is rolling out its first-ever campaign on the dating application Tinder, but the brand should beware of invasive advertising, as users on the app may not be as inclined to marketing in the same manner as on other platforms.
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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time. 
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Victoria’s Secret unhooks new line with Angel-stamped Instagram, Snapchat takeovers
Victoria’s Secret is celebrating the release of the new Body by Victoria bra and simultaneously promoting a new roster of Angel ambassadors by handing over the brand’s Instagram and Snapchat accounts to four models as they capture their globetrotting experiences.
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Baltimore Ravens’ emoji keyboard sees 53K downloads in first weekend
Recognizing that emojis can be a fun way for mobile-savvy sports enthusiasts to express team spirit, the Baltimore Ravens recently launched a customized, team-branded keyboard, complete with a Ravens helmet and Ray Lewis’ jersey, that was quickly embraced by fans.
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