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Caesars Palace, Planet Hollywood resorts tap mobile to reward loyal guests

April 26, 2011

Caesars Palace and Planet Hollywood Resort & Casino are participating in a mobile social rewards program that lets guests earn credits by checking in.

Nine Caesars Entertainment resorts in Las Vegas, which also include, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O’Sheas Casino, Imperial Palace, Harrah’s Las Vegas and Bally’s Las Vegas, have partnered with Topguest to power the mobile initiative.

Topguest is a technology company that translates social media activity by loyalty program members into incremental engagement and transaction opportunities.

How it works
Guests who are staying or visit any of the nine participating resorts can receive bonus reward credits by using popular social services such as Facebook, Twitter, foursquare, Instagram and Gowalla via their mobile devices.

Consumers can access the loyalty program by accessing Topguest’s Web site via their mobile Web browser and click to become a member.

When guests register, they receive bonus reward credits with each check-in, tweet or Instagram photo taken at any participating Las Vegas venue.

Bonus points
The bonus reward credits will be added to eligible total rewards accounts within five to seven business days after notice.

Guests will receive 50 total bonus reward credits for every check-in via Facebook Places, roursquare, Gowalla and Twitter.

Additionally, participants who check in through May 9, 2011 will also be entered to win an additional 500 credits.

Caesars Entertainment Las Vegas resorts decided to participate in the initiative to tap the power of social media to further enhance the Total Rewards loyalty program for its guests and to offer a unique reward for their loyalty.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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