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BuyWithMe offers rewards via mobile location-based challengesBy
The company has partnered with SCVNGR for the location-based service that lets users discover new offers from local businesses and lets businesses create promotions to gets consumers in-store. New York City, Boston and Philadelphia BuyWithMe members can participate.
“BuyWithMe is providing its local business partners with a means for engaging high-quality, returning customers,” said Cheryl Rosner, CEO, of BuyWithMe, New York
“When we considered partnering with SCVNGR, it quickly became apparent that they could provide a really fun and exciting way for businesses to attract and capture returning customers,” she said. “The benefit to both our business partners and our members was evident, so we decided to partner with them to create this unique offering.”
BuyWithMe is a community-buying Web site that connects shoppers with deals and offers from local businesses in their city.
SCVNGR is played via a free iPhone and Android application.
Consumers can browse BuyWithMe offers to discover local businesses and then use the SCVNGR application to compete in challenges at each business to unlock additional rewards.
BuyWithMe is targeting smart shoppers and early adopters.
“This is for anyone who loves to discover new things in their city,” Ms. Rosner said. “We have a lot of very smart shoppers who subscribe to BuyWithMe offers in their hometown.
“While a majority of our members prefer receiving deals via email, we’ve seen an increased interest in receiving deals via mobile device,” she said. “Also, we recognize that there has been an explosion in popularity of location-based games and apps.
“SCVNGR challenges give our shoppers, users and local businesses even more ways to optimize the BuyWithMe deals we already offer.”
Recently, San Francisco-based Nick’s Crispy Tacos used the SCVNGR application to attract consumers in to its restaurants.
Nick’s Crispy Tacos is offering consumers free items and discounts by completing social challenges (see story).
The company is letting users know about the service by sending them daily deal emails, which include the new SCVNGR enhanced deals.
“We’ve also created a microsite to inform people about what’s going on and have included SCVNGR links throughout these specific deals so people know that they can download the SCVNGR app and take advantage of further rewards/discounts,” Ms. Rosner said.
“Within the SCVNGR app, BuyWithMe is featured in a few spots, most notably on the SCVNGR info tab – where the rewards are located – that is one of the most highly visible and highly trafficked sections of the app,” she said.
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