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June 4, 2010 has enhanced its mobile shopping Web site due to the strong growth in traffic the destination has experienced .

The revamped mobile shopping site is generating nine times the traffic as the previous search-only site. The new site offers full search and checkout capabilities and a faster, simpler platform that delivers an improved mobile shopping experience.

“We’ve seen very positive adoption thus far,” said Neel Grover, president/CEO of, Aliso Viejo, CA. “We’re seeing sales up among all categories on the mobile site.

“The strategy behind the site is to give customers the flexibility to seamlessly shop from anywhere,” he said. “It’s already proven to be an additional sales channel for

“The sales are incremental.”

Online shoppers can now visit from any mobile phone, browse 5.3 million product selections and make purchases.

Shoppers also can watch thousands of BuyTV product videos and Top 10 countdowns in popular categories to have the richest shopping experience prior to purchase.

Previously, the mobile site only offered limited product search capabilities and pricing information.

Despite the partial offering, already was ranked as one of the top 10 mobile commerce players, according to Nielsen Co. and Internet Retailer.

In addition to’s large product selection and low prices, mobile shoppers also can access the company’s retail Marketplace, which currently features more than 11.5 million product listings from thousands of qualified third-party retailers.

“Mobile has the greatest potential out of all avenues for significant growth,” Mr. Grover said. “We’ve found that many customers want to buy when they are away from the computer.

“We increased the number of searchable products to our entire catalog, made the platform significantly faster and added full checkout capabilities,” he said.

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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