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Burberry ties up holiday efforts via social video, in-store push – Luxury Daily

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December 20, 2012

Burberry holiday campaign

Burberry ties up holiday efforts via social video, in-store push
British marketer Burberry is rounding out its product-focused holiday efforts through a musical, animated social video that pushes visits to its most technologically-advanced flagship store in London.
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Cartier drives impulse holiday gift purchases via email
French jeweler Cartier is targeting last-minute holiday shoppers through email blasts as a final push for the multichannel Winter Tale campaign that it spread via online and print mediums.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel rounding out the top 20 most-savvy, according to a new report from L2 Think Tank.
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Top 10 luxury brand social videos of Q4
Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.
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Lancôme bolsters holiday ecommerce via revamped mobile site
Beauty marketer Lancôme is bolstering ecommerce through a revamped mobile experience and a Web site just in time for holiday shopping.
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Aventura Mall targets affluent locals, travelers via new glossy magazine
South Florida’s Aventura Mall is upping its lifestyle efforts via a new annual glossy magazine called “Styled” that features luxury advertisers and fashion content.
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Balenciaga, Michael Kors, Porsche and Amanresorts – News briefs
Today in luxury marketing – Balenciaga unveils seasonal store; Michael Kors out, Zac Posen in at Project Runway; Two former Porsche executives charged with market manipulation; India’s DLF to sell Amanresorts in $300M deal.
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Reap holiday rewards with these top 3 mobile best-practice tips
Because mobile shopping is expected to be especially crucial this holiday shopping season, the need to embrace mobile commerce is unmistakable.
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