When digital’s bubble pops, luxury will return to its old-school ways: report
While brands acknowledge the importance of digital and consumers begin to search for authentic experiences and services, current market trends suggest that traditional luxury will come full circle, per a new report by the Beverly Hills Conference and Visitors Bureau.
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Burberry teases straight from the runway fashion for fall show
British fashion label Burberry is giving consumers immediate access to its fall/winter 2016 collection following its runway show Feb. 22.
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Can Snapchat turn discovery know-how into mcommerce prowess?
Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.
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McLaren and Richard Mille shake hands on 10-year partnership
Swiss watchmaker Richard Mille and British automaker McLaren are highlighting their exclusivity with an extended brand partnership.
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WSJ. Magazine continues to set industry standard in March’s Women’s Fashion issue
Brands such as Ralph Lauren, Hermes and Giorgio Armani turned to WSJ. Magazine’s March edition to showcase their latest women’s collections to the publication’s discerning female audience.
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Autonomous vehicles enter public eye after lengthy waiting period
Thanks to German automakers Mercedes-Benz and Audi, the general public is starting to see autonomous vehicles become a reality after years of mostly behind-the-scenes progress.
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Top 5 brand moments from last week
Charity, artistry and technology all made headlines in a short but busy week.
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Kering, Tiffany & Co., Neiman Marcus and Mr Porter – Live news
Luxury Daily’s live news from Feb. 19 – Kering’s consolidated revenue up 4.6pc in 2015; Tiffany behind-the-scenes documentary makes multichannel debut; Tesla gets fashion treatment in Neiman Marcus interview series; Mr Porter self-gifts essential items to commemorate fifth birthday.
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Luxury spending, Mulberry, private aviation and Aston Martin – News briefs
Today in luxury marketing – Luxury spending to pick up despite global gloom; Mulberry returns to spotlight as brands review catwalk strategy; Private jet companies are rolling out luxury vacations; Aston Martin made for Bond “Spectre” film sells for $3.5M.
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5 emerging trends in digital publishing and content
Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.
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