Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
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Global haute horlogerie interest climbs 12 pc: report
Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.
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Jaguar darkens the mood for Super Bowl premiere
British automaker Jaguar is gradually building its British Villains campaign leading up to the Super Bowl premiere, but the campaign has the legs to run with variation for much longer than the one-time mega-event.
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La Mer uses personalized approach to promote anti-aging serum
Estée Lauder Cos.’ La Mer is promoting the 50 years of craftsmanship involved in the creation of its latest skin care serum with an interactive microsite highlighting the healing properties of the skincare marketer’s Lifting Contour Serum.
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Armani fosters community for Paris event via real-time journal
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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Fendi video takes fashion fans backstage to showcase work and glamour
Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.
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Burberry stokes interest in Spring/Summer collection on The Cut
British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine’s The Cut.
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China, US millionaires, Dior and luxury watchmakers – News briefs
Today in luxury marketing – Where are the US’s millionaires?; It’s farewell to the golden chopsticks; Dior treats students to a couture experience; Independent luxury watchmakers expect growth this year.
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Can social media be used for mobile direct response?
If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.
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