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Burberry pushes big-ticket items via Pandora mobile ads – Luxury Daily

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July 9, 2012

Burberry ad in the Pandora mobile app

Top 10 digital luxury marketers of Q2
To catch affluent consumers where they are the majority of the time, luxury marketers such as Barneys New York, Cartier, Dolce & Gabbana, Harrods, Jimmy Choo and Michael Kors took to digital channels to deliver content, interactivity and ecommerce abilities.
Click here to read the entire story on Luxury Daily

Burberry pushes big-ticket items via Pandora mobile ads
British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.
Click here to read the entire story on Luxury Daily

Louis Vuitton, Harry Winston hook super-affluents in The Private Journey summer edition
Marketers including Harry Winston, Leviev, Louis Vuitton, Christian Dior, NetJets and Hublot are reaching an exclusive audience of super-affluent consumers via the summer issue of The Private Journey, a magazine that targets consumers with an average household income of $9.2 million.
Click here to read the entire story on Luxury Daily

Armani heats up fragrance launch with brand film
Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di GiĆ² fragrance in a black-and-white brand film inspired by summer’s heat.
Click here to read the entire story on Luxury Daily

25pc of mobile users shop online only via a smartphone or tablet: study
With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights.
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Are agencies being cut out of mobile marketing plans?
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
Click here to read the entire story on Luxury Daily

Prada, Louis Vuitton, Alaia and Lexus – News briefs
Today in luxury marketing – Prada, Coach supplier lifts output on demand; Louis Vuitton to unveil shoe salon at Saks Fifth Avenue; Azzedine Alaia invades Avenue Montaigne; Toyota bets made-in-Japan Lexus can drive sales.
Click here to read the entire story on Luxury Daily

Mobile and CRM: Time to turn up the volume
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
Click here to read the entire story on Luxury Daily

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