Top 10 digital luxury marketers of Q2
To catch affluent consumers where they are the majority of the time, luxury marketers such as Barneys New York, Cartier, Dolce & Gabbana, Harrods, Jimmy Choo and Michael Kors took to digital channels to deliver content, interactivity and ecommerce abilities.
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Burberry pushes big-ticket items via Pandora mobile ads
British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.
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Louis Vuitton, Harry Winston hook super-affluents in The Private Journey summer edition
Marketers including Harry Winston, Leviev, Louis Vuitton, Christian Dior, NetJets and Hublot are reaching an exclusive audience of super-affluent consumers via the summer issue of The Private Journey, a magazine that targets consumers with an average household income of $9.2 million.
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Armani heats up fragrance launch with brand film
Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di Giò fragrance in a black-and-white brand film inspired by summer’s heat.
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25pc of mobile users shop online only via a smartphone or tablet: study
With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights.
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Are agencies being cut out of mobile marketing plans?
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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Prada, Louis Vuitton, Alaia and Lexus – News briefs
Today in luxury marketing – Prada, Coach supplier lifts output on demand; Louis Vuitton to unveil shoe salon at Saks Fifth Avenue; Azzedine Alaia invades Avenue Montaigne; Toyota bets made-in-Japan Lexus can drive sales.
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Mobile and CRM: Time to turn up the volume
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
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