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Burberry personalizes Lunar New Year notes via WeChat – Luxury Daily

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January 8, 2016

Lunar New Year gift wrapping by Burberry

Lunar New Year gift wrapping by Burberry

Selfridges proves values equal value in sustainability campaign
British retailer Selfridges is fashioning a brighter future by championing sustainable designers for its seminal talent platform, Bright Young Things.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Burberry personalizes Lunar New Year notes via WeChat
British fashion house Burberry is using messaging application WeChat to involve Chinese consumers in its Lunar New Year promotions.
Click here to read the entire article on Luxury Daily

Balmain reunites super talents for powerful spring campaign
French fashion house Balmain is enlisting a trio of top models in its army for its spring/summer 2016 campaign.
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Snapchat’s premium positioning at risk without better campaign analytics
Originally a user-only space, Snapchat made the leap into advertising last year, with a slew of marketers jumping to connect to the platform’s young user base, but without any ascertainable reaction data, brands should not forget its organic story capabilities.
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Automakers showcase technological innovations at CES 2016
Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.
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Sotheby’s launches Mandarin-language publication in light of Seattle growth
Realogics Sotheby’s International Realty (RSIR), the brokerage’s largest Pacific affiliate in the Pacific Northwest, is launching a publication geared toward the region’s influx of Chinese individuals.
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Ritz-Carlton catches tourists and locals alike with Sunday brunch
The Ritz-Carlton, San Francisco is making “Second Sundays” special for locals.
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Announcing the 2015 Luxury Daily Awards winners
Giorgio Armani, Neiman Marcus, Porter magazine, Fashionbi and Curalate are the winners of the 2015 Luxury Daily Awards.
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Gilt, Barneys, Marc Jacobs and Audi – Live news
Luxury Daily’s live news from Jan. 7 – HBC makes $250M investment in multichannel with Gilt acquisition; Barneys plans mid-February opening for downtown flagship; Marc Jacobs curates diary of personal muses for spring campaign; Audi pushes autonomous driving to its limits through testing agreement.
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Karl Lagerfeld, London Collections Men, Yves Salomon and luxury cars – News briefs
Today in luxury marketing – Karl Lagerfeld in talks with French tax authorities over income; London Collections Men: A capital affair; How Yves Salomon transformed its business with one coat; AutoNation CEO warns of glut in luxury cars.
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Adaptive mobility at CES
LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile Web. And now the third wave is adaptive mobility, coming from the world of wearables, sensors and the Internet of Things.
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