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Burberry partners with Apple to showcase fashion show on iPhone 5S – Luxury Daily

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September 16, 2013

Burberry image shot with an iPhone 5s

Burberry partners with Apple to showcase fashion show on iPhone 5S
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
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Product placement in film more beneficial than brand sponsorship
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
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Céline patents handbag designs to protect brand image
French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be current trend in the fashion industry.
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BMW elevates i3 model with golf championship presence
BMW of North America is increasing excitement for the Professional Golfers’ Association’s BMW Championship by incorporating the i3 model into different areas of the event Sept. 10-15.
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Frette expands charity initiative with new partnership
Italian linens brand Frette is looking to increase its philanthropic contributions through a partnership with Dancers Responding to AIDS, a Broadway Cares program.
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Land Rover touts equestrian champions in video series
Land Rover United Kingdom is honoring equestrian show jumping champion Ben Maher and dressage champion Laura Tomlinson with videos that illustrate how both brand ambassadors train for and achieve success.
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Ritz-Carlton Kapalua ups fitness credibility with health and wellness experts
The Ritz-Carlton, Kapalua, HI, is enhancing its wellness initiatives by recruiting fitness coaches to lead a four-day workshop Oct. 31 – Nov. 3.
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Dior, Bentley, Daimler and China – News briefs
Today in luxury marketing – Dior’s week in China; Quick Drive: Bentley’s 2014 Flying Spur is luxury overkill at ludicrous speed; Daimler joins Vitol to get credit lines as new rules proposed; The Chinese-made luxury watch market.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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Mobile measurement: Crumbling cookies and the importance of offline
As consumers spend more time on their mobile phones and less time on PCs, it feels like we need a support group for digital marketers who optimize marketing tactics with data received from cookies.
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