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Burberry generates handbag line awareness through mobile ads on The Cut – Luxury Daily

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September 18, 2013

Burberry's "The Crush" handbag

Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration
Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
Click here to read the entire article on Luxury Daily

Saks Fifth Avenue boosts foot traffic with fragrance-focused events
Saks Fifth Avenue is boosting foot traffic to its New York flagship’s redesigned fragrance floor through a series of fragrance-themed events intended to draw aspirational consumers.
Click here to read the entire article on Luxury Daily

Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
Click here to read the entire article on Luxury Daily

Flexjet honors Learjet’s 50th anniversary, new aircraft via US tour
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.
Click here to read the entire article on Luxury Daily

Lamborghini builds brand community through race live-streams
Italian automaker Lamborghini is targeting aspirational consumers by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.
Click here to read the entire article on Luxury Daily

Mandarin Oriental Jakarta pampers runners with marathon package
Mandarin Oriental, Jakarta, Indonesia is inviting runners to its marathon weekend designed to prepare and rejuvenate guests who participate in the first Jakarta Marathon Oct. 27.
Click here to read the entire article on Luxury Daily

Burberry generates handbag line awareness through mobile ads on The Cut
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Click here to read the entire article on Luxury Daily

Prada, Bloomingdale’s, Dior and Burberry – News briefs
Today in luxury marketing – Prada’s profit rises 7.6pc as sales grow; Bloomingdale’s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
Click here to read the entire article on Luxury Daily

Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

Battle of the maps: The 2014 ad game-changer
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.
Click here to read the entire article on Luxury Daily

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