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Burberry explores Mr. Burberry’s narrative via GQ films – Luxury Daily

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May 17, 2016

Sophie Turner for GQ and Burberry’s The Night Before

Sophie Turner for GQ and Burberry’s The Night Before

Will the 2016 US presidential election hurt luxury retail?
Since the ups and downs of the luxury market are driven primarily by the mood, feeling and mindset of affluent consumers, it is reasonable to conclude that election years are bad for luxury retail.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Chanel price increase imminent based on surging consignment sales, says Baghunter
As a response to rumors that Chanel will raise prices in 2016, the consignment market has witnessed a rise in purchases of pre-owned handbags from the French atelier.
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Armani catches rays and waves with nature-inspired scent trilogy
Italian fashion label Giorgio Armani is heading to the beach to promote its latest women’s scents.
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Burberry explores Mr. Burberry’s narrative via GQ films
Men’s lifestyle magazine GQ is recounting what happened the night before through a native content partnership with British fashion house Burberry.
Click here to read the entire article on Luxury Daily

Instagram’s video carousel ads a chance to spin creative stories
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
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Beverly Hills invites influencers to define luxury, city’s high-end appeal
Beverly Hills, CA is showing how its city is the authority on luxury through a digital campaign spearheaded by local tastemakers.
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Houlihan Lawrence personalizes real estate process with lifestyle filters
Real estate brokerage firm Houlihan Lawrence is capitalizing on digital tools to help its clients move “North of NYC.”
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Ritz-Carlton makes an impact with business-oriented charity program
The Ritz-Carlton Hotel Company is displaying its commitment to making an impact with its latest Community Footprints program.
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Audi humanizes piloted driving for latest autonomous testing
German automaker Audi is continuing to pave the way for piloted vehicles with its latest A7 developments.
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DVF, Hugo Boss, Ralph Lauren and Luxury Collection – Live news
Luxury Daily’s live news from May 16 – DVF looks toward future with chief creative appointment; Hugo Boss names CFO chief executive in wake of profit decline; Ralph Lauren extends breast cancer efforts by funding research center; Luxury Collection takes Grecian tour through scavenger hunt suitcases.
Click here to read the entire article on Luxury Daily

Singapore, Alibaba, Tag Heuer and Diego Della Valle – News briefs
Today in luxury marketing – Singapore takes on Hong Kong as China luxury hotspot; Alibaba vows to keep fighting fakes despite IACC snub; Tag Heuer watch sales to rise at least 10pc this year; Diego Della Valle links with Sergio Rossi owner to launch takeover bid of RCS MediaGroup.
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Marketers must track behavior down to the individual level
Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.
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