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Burberry entices consumers with eye-catching mobile banner – Luxury Daily

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February 20, 2015

Burberry campaign starring Jordan Dunn and Naomi Campbell

Burberry campaign starring Jordan Dunn and Naomi Campbell

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Bottega Veneta taps creatives for narrative fashion composition
Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists.
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Online and offline hold strong influences on one another
PALM DESERT, CA – Digital showrooms cannot offer the same attributes as physical stores, but online searches drive in-store traffic, according to a professor from Wharton at eTail West Feb 19.
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Sotheby’s raises automotive potential with strategic partnership
Auction house Sotheby’s is strengthening its efforts in the automotive sector with a new partnership with a collector car auctioneer.
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Miu Miu invites consumers into surreal world to examine the everyday
Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series.
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Visa Checkout boosts digital conversion rates
PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19.
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Triggered emails allow for online communication
PALM DESERT, CA – Luxury brands typically provide in-store personalization that give consumers bespoke experiences, but translating that level of customer service to online communication poses several challenges.
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Fairmont reduces carbon emissions to meet sustainability goal
Fairmont Hotels & Resorts is leading the industry in sustainability, having recently become the first hospitality brand to reduce its carbon dioxide emissions to the World Wildlife Fund’s recommended target.
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Burberry entices consumers with eye-catching mobile banner
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.
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Wealth-X, Chanel, IWC and Tom Ford – Live news
Luxury Daily’s live news from Feb. 19 – Wealth-X acquires Ledbury Research to further global growth; Chanel consumers meet Misia through fragrance email blast; IWC creates visual dialogue with enthusiasts via Instagram; Tom Ford relocates runway show to LA to better serve celebrity clientele.
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Saks, John Galliano, Ferrari and currency – News briefs
Today in luxury marketing – Saks’ Marigay McKee makes case for heading downtown; Galliano to appeal court ruling; Family owners of Ferrari say will not sell stake; Navigating a storm of currency volatility.
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The hidden power of suggestion in risk-taking
Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.
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